46Responses:

• Mike Empuria

  

  Said on the 22 February 2008

  About 19 seconds in he says “Further and further into the realms of the extraordinary” and holds up a stick insect. What’s so extraordinary about stick insects? We had loads at primary school. Not much adventure there!

• Nicola Dipple

  

  Said on the 22 February 2008

  I can’t believe that Ewan has sold out in this way. Its not even a good advert and he comes across as a total prat in it.
  A part of me keeps thinking that its a spoof and its supposed to be that bad. I wish I was right!

• Jonny Chestwig

  

  Said on the 23 February 2008

  Davidoff Adventure: In no way copying the theme of the Dunhill Pursuit Advert from last year where someone rides into the Savannah on a classic motorbike after spraying on an Amber coloured perfume.

  Cocks

• Michaela Smith

  

  Said on the 23 February 2008

  Oh dear Oh dear Oh dear Oh dear !!! what was he thinking of ?

  It is such a terrible ad I thought it was a piss-take ….but sadly not .

  I hope they paid him a shed load of dosh to do it ‘cos he looks a right div !!

• Joanna Butler

  

  Said on the 23 February 2008

  awful awful advert…….

• Spiritualized

  

  Said on the 25 February 2008

  Really really awful, I thought it was a trailer for his dull show about travelling around the desert on a motorbike. “Look I’m a big Hollywood star but I still hang out with me school mates, aren’t I great?”

• OBI WAN

  

  Said on the 25 February 2008

  “Use The Farce Ewan”

  Can’t just be me wiping the vomit from my mouth after seeing that commercial

• Blimey O'Reilly

  

  Said on the 25 February 2008

  Dire! Don’t give up the day job Ewan…………

• Sashalize

  

  Said on the 27 February 2008

  What is wrong with you people – the ad encapsulates what Ewan’s all about – the open road on his motorcyle. Clearly none of you ride bikes or have experienced anything similar – he suits the spirit of the fragrance and only agreed to do “Adventure” as he feels it accurately represents one of his biggest passions. Do your homework and stop slating things for the sake of – it is indicative of low self esteem and ignorance.

• Silky

  

  Said on the 27 February 2008

  Thanks for your comment, Sashalize. You’ve struck on what I dislike so much about this advert.

  We all know that famous people get paid to flog products in adverts. Yeah, yeah, so what?

  Selling out your fame is one thing but Ewan is selling out his passion. He’s cashing in on something he clearly really enjoys doing. What a shame.

  Plus, surely actually believing the bollocks that marketing departments come up with, such as a “fragrance” having a spirit, is more indicative of low self esteem and ignorance.

• lynk

  

  Said on the 27 February 2008

  Laurence Olivier did ads for cigarettes and cameras; John Gielgud promised us that no wine would be sold before its time; David Niven hawked Friskies pet food & Sean Connery whisky (Japanese whisky at that). If McG is to be criticized as a sell-out, at least he’s in fine company.

  Whatever McG’s choices–whether it be a film, a play, or supporting a specific charity–they have been his choices and motivated by an idea/theme that appeals to him on some personal level. Any actor doing adverts doesn’t bother me in the slightest. Of course, Mrs. McG joining him on his recent motorbike trip caused a similar uproar–and that didn’t bother me either.

• liam

  

  Said on the 27 February 2008

  but arent all fragrance adverts over the top, and a bit extreme? and for those wondering it does smell good, i bought it.

• Jim

  

  Said on the 29 February 2008

  What a sell out. Stupid “celebs”

• Jonathan Fox

  

  Said on the 2 March 2008

  the Purple Cow by Seth Godin immediately springs to mind. Have advertising agencies not learned anything? They are stuck in a time warp. This format of advert might have worked in the 1970′s when something like this seemed exotic but most of us can get on a bike and most people are well traveled these days.

  We’ve seen the reality of the long way round and also the long way down and so with that in our minds this ad just looks ridiculous. I like Ewan and cant for the life of me understand why he took on an ad like this. He’s made a lot of money off the back of those two series… why spoil the ship for a ha’penny weorth of tar.

  I have a bottle of Davidoff in the bathroom. I ride a motorbike, I have the long way round/down DVD’s and thats all cool… but this…. this is lame!

• Voodoo

  

  Said on the 2 March 2008

  well to be honest i liked it,i don’t see what everyone is getting so uptight about, plus like liam said all adverts are over the top i don’t see people turning into a chocolate person using lynx

• dave roberts

  

  Said on the 4 March 2008

  We couldn’t believe it when we saw the ad! What I’d like to know is what planet the ad guys were on. Just the most cringe-worthy ad I’ve seen in ages. I’m a biker and I think “The long way..” programmes are great, first one better than the last admittedly. Even my wife enjoys watching them and that’s an achievement, believe me! I really like Ewan. Not so fussed about Charlie, but this ad is just puke making. Does he need the cash or what?

• Genevieve

  

  Said on the 4 March 2008

  I thought the ambiance and cinematography was beautiful and encapsulating. I can understand where one ‘might’ perceive that Ewan is selling out his passion, but I think he is trying to share it in an intriguing form. Sure, we all know that a fragrance won’t make you an adventurer, but it’s the sought after dream and feel that you yearn that draws you to the cologne. Ewan is truly a great spokesperson for the product because he is genuine and has experienced that raw, unbridled adventure that is described.

  I really enjoyed it, and of course, am in constant awe of Ewan. And maybe the Scots really did start it all…(I say that as a Canadian) ha ha

• Adam

  

  Said on the 4 March 2008

  People who watched Long way round / down, must have noticed that a big part of the adventure was the growing of beards and being generally smelly and dirty, the complete opposite of wearing aftershave. Makes you wonder whats Ewan based smells will come next “Scent of a Jedi”, “whiff of a Heroin addict”

• Bobby

  

  Said on the 4 March 2008

  If this louzy shithole dialoge is what comes up in a persons mind after spraying some davidoff on themselves, I wonder what they’ll come up with the next time a tampon commercial will be produced.
  This is just sad…..

• TWIN

  

  Said on the 5 March 2008

  I dont know what everyone is going on about ewan selling out.
  The plain and obvious truth is that this advert is absolutely Pish,
  extremely gringe worthy, I`m sure I can hear dogs howl in the street when its on.I am a scot and a biker and have watched all the long ways and loved them and if this advert was to be used as a guide as to ewans acting prowes, I think he would have trouble getting any more work, Ewan, Next time, If there is a next time, make sure you see the final cut before it goes to air,

• eieio

  

  Said on the 6 March 2008

  Quick edit to improve the ad :

  http://www.youtube.com/watch?v=xLwaoBPc32I

• Stephanie

  

  Said on the 7 March 2008

  Come on….seeing this ad makes my day! (maybe I’m as sad as many here think the ad is) Maybe it’s no highlight in his carreer but just seeing him makes me think of his charm, talent, good personality and all the joy he’s given me with most of his work.
  It a really good fracance by the way, lovely.

• Robin

  

  Said on the 7 March 2008

  To me, it’s not that it’s Ewan McGregor who’s sold out to be in a perfume advert, it’s that he’s taken this so called free adventure, a very personal experience, and parlayed it into a business enterprise.

• eieio

  

  Said on the 7 March 2008

  What Robin said.
  Spot on.

• Kym

  

  Said on the 8 March 2008

  Ewan tell us you did it as a bet cos you sold out mate and your street cred isnow zero

• Alex

  

  Said on the 9 March 2008

  Who cares? It smells lush, just bought it for my boyfriend.

• » Do Not Adjust Your Set

  Said on the 11 March 2008

  [...] Compulsive Prison Breakery (T, it seems ungrateful, but I feel I must share this with you); smirking at the zen calm of Garfield Minus Garfield; discovering the sprouting lentil; wondering if Ewan McGregor can possibly have needed the money quite this much. [...]

• David

  

  Said on the 11 March 2008

  I can see Ewan walking out of the add agencys office with the big fat check in his hand, walking around the corner and then falling over in fits of laughter thinking to himself “oh my god I got away with that tripe”

  Funniest thing I’ve seen on TV for a while. thanks Ewan for sticking it to the man

• Andy

  

  Said on the 22 March 2008

  The posts defending this advert are almost as funny (and sad) as the ad itself. Surely, they are ironic but alas probably from googling employees of the agency or PR firm working for the fragrance makers.

• moomins

  

  Said on the 28 July 2008

  Just watching the Long Way Round for the first time ever. I really hoped that Ewan was promoting this aftershave in order to give the proceeds to Unicef and nothing else. Sadly this does not seem to be the case, if it were then I could forgive the cheesey advert. Surely having seen the work that this fantastic charity does Ewan could support them in this way.

• Discount Perfume Reviews -Discount Mens Cologne - Adventure Cologne

  Said on the 28 July 2008

  [...] Ewan McGreggor is the new celebrity pushing Davidoffs New perfume Adventure. Some people are are stating that his [...]

• mens cologne

  

  Said on the 1 August 2008

  I’m not sure why everyone has got their proverbial panties in a bunch. Google the terms ‘long way down’ and ‘long way around’ and you’ll see where the commercial theme was based on. Based on those two documentaries that he was in, it’s a great way to capture the commercial.

• Crimewave

  

  Said on the 2 August 2008

  Introducing…. Sellout by Ewan MacGregor

• Cash

  

  Said on the 22 August 2008

  You’re all whinging because you can’t do the same. If someone came up to you and offered you a fat wad of cash I’m sure you’d do it as well. I know I would…

  Just because you don’t agree with it, doesn’t mean that they are selling out. We all sell out every day we turn up to our crummy jobs that we don’t like. He’s just getting paid a crap load more to do less. Nice work if you can get it.

  Get over it.

• Al

  

  Said on the 3 October 2008

  Still better than new Star Wars…

• Raven-R

  

  Said on the 19 October 2008

  umm, why is everyone complaining about this?
  and why are they saying “does he need the cash’?
  celebs EVERYWHERE are doing this, keira nightley, reese witherspoon.
  come on, get over it.
  I liked it personally, over the top and something more daring to what we usually see.
  (:

• Junglebell

  

  Said on the 26 November 2008

  I’m on here because I so hate this ad and did a google search just to make sure the rest of the world agrees with me. It makes me retch. Having seen it i now wouldn’t buy the juice if I it was guaranteed to land me 3 gorgeous women a night for the rest of eternity.

• cobbs

  

  Said on the 3 December 2008

  Well I have low self esteem, completely ignorant, cant spell, want a adventure taking a long way down around the high street to get this sniffy stuff, it’ll make me smell better cos i crashed my bike.

• sir peter de la billiere

  

  Said on the 4 December 2008

  You stupid greedy tit – in his motorbike programs he wasnt shaving – ended up looking like a bear! now he’s doing stomach churning bullshit adverts for mens perfume. sold his soul to the devil – this bloke is a total fake.

• Loccie

  

  Said on the 13 December 2008

  The narative is just so cheesy, I cringe everytime I see it. I can think of a way to make it better. Ewan riding through Mongolia: sand, desert, rocks and dust. He pulls over sits in the dust wipes sweat from his brow. A yak appears from the dust and turns around presents its rear to Ewan, Ewan produces the perfume from his pocket, sprays the yaks bottom, mounts his bike and rides into the sunset.

• Davidoff

  

  Said on the 16 December 2008

  Here !!!! wheres my previous comments on Mike Empuria…….. he was a total FUD …… anyway i would just like to add that you lot are racist, just because Ewan McGregor is Scottish, you English numpties dont like him, and you probably squirm in your chairs every time Star Wars comes on… claiming “he ruins this movie” half of you lot cant even speak your Queens English, ….i digress…… so anyway …….. great advert

• Hafoot

  

  Said on the 8 March 2009

  It’s a shame he decided to cash in on his once in a lifetime adventure around the world, which is blatantly worth so much more to him than whatever they payed him for this crap.

• Meady Ochre

  

  Said on the 28 March 2009

  The thing you have to realise is for every A-list celeb that does an ad, there must be many others who turn them down. Celebs can just about get away with it if they stick to photographic fashion modeling ad campaigns. As soon as you start doing tv ads for mundane things like poncy coffee makers (Mr. Clooney), your credibility suffers. And if you really must, do it on the other side of the world (Japan). The Governator has made a fortune over there and most people haven’t seen those ads, they are beyond hilarious.

• Sam B

  

  Said on the 9 April 2009

  What annoys me the most is in Ewan’s first round the world trip he talks about his disillusion with the ‘shallow’ western corporate world. Then 5 minutes later he’s selling his adventure ideals to a perfume company. That is the very definition of selling out.

• rick

  

  Said on the 21 April 2009

  hes a crap actor a crap rider and hes promoting a crap product so why not call it urine mcgregors toilet water appropriate dont you think. rick

• Emmitska

  

  Said on the 18 December 2009

  I agree with most of you guys but I have two points, maybe trying to stay positive:
  - In these quite difficult times, I like to see that some people take jobs that are not always cool to do (yes, I know, he probably does not need the money at all, just pretend he does),
  - I was searching for info on where his paycheck would end up: Maybe he did this in a close relationship with Unicef? You’re right to mention that it has to do with his adventure on Long Way Round/Down, maybe he gives his check to related charities? Who knows…

  Bottom line is that the ad is lame I give you that, but it kinds makes me want to spend a night with him… I don’t care crap about the product he is trying to sell, so it’s all happy I guess

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