Dulco Ease

20 March 2007 by Silky

Sex and the City, didn’t you just love it?

What? You didn’t watch it? No me neither, but apart you and me, every other person on Earth watched it (That makes us pretty special, wouldn’t you say?).

It was a God-send for women because it talked about issues they really care about like shoes and “tuchus-lingus“. And there were four main characters so everyone could relate to one of them right? There’s the horse-faced thinker, the uptight one, the workaholic one and the sexaholic one. Brilliant stuff, I think you’ll agree.

Dulco have tried to cash in on this popularity some 3 years after SATC stopped being shown. No, it’s not that they missed the boat big time. Tut tut, how could you think that? It’s more that they are filling the gap left by the show.

To be honest, I can’t decide if this is the worst advert on tele or the best one. I must have watched it, ooh, 100 times now and my jaw still drops every time she says:

“Bowel stuff… it’s hard and uncomfortable.”

Who the hell tells their friends the consistency of their shits? And her shit pain is bad enough that her friends can see she’s in quite some distress. In fact it’s so bad it’s worst than a bad hair day! Blimey!

Fortunately, her friend is carrying some Dulco Ease shit softener (and hydrator) around in her handbag (”got to have a handbag in it, women love hand bags”). Why are you doing that? It says it takes 2 days to work. What does she do, have a very well done steak and take a dose of Dulco Ease at the same time *just in case*? I bet she has a smug look on her face once she’s done it too.

I think Dulco might have missed the mark by trying to match up the style of the ad and their particular product, though.

I mean, which one are you like? The one whose shits hurt? The one who carries stool softener round in her bag? The one who doesn’t have a boyfriend (but may or may not have problems with her shit)? Or the one that is only there to make up the numbers so it’s obvious that its a SATC rip-off?

I just can’t decide. Maybe I will if I watch the advert a couple more hundred times….

Judge for yourself

Just How Bad is this Ad?

63 Votes

Loading ...

12Responses:

DaveP

March 21st, 2007 8:07 pm

I thought exactly the same thing when I saw this crap advert, they’ve ripped off SATC. And just slightly late imo, with the show cancelled years ago as you say.

I think the ad is lame, but fyi I’d go for the one with the bowel problems
Stephie

June 15th, 2007 1:11 am

I cringe everytime i hear the words “Pass it on”. The producers must have thought that was a hilarious pun to use….*groan*
Jill

June 28th, 2007 2:49 pm

This is the funniest thing I’ve seen / read for ages. Seriously, I’m crying now. Unfortunately the ad didn’t seem to get aired in this neck of the woods. Shame.

Have bookmarked the site. Cheers.
JoLynn Braley

July 20th, 2007 1:50 am

You’re right, I didn’t watch SATC! I’m familiar with it enough though, that I agree, this ad does look like a copy of the main characters.
steve

December 11th, 2007 1:55 am

wtf??? they actually make stuff to soften your stools????
what’s wrong with a dodgy kebab? works for me every time.
Dave

February 8th, 2008 9:01 pm

Whats up with firm stools? If they weren’t firm you’d fall off them while still sober and end up on the pub floor.
richard

February 28th, 2008 12:25 am

It’s a SATC rip off, an anagram of SCAT.
RumpleThumps

March 2nd, 2008 11:41 pm

What with the main character’s friends all being SITC clones, I’m surprised they need Dulco Ease at all. I would have thought that they have so much bum sex that stools just slip out……….(probably).
Dave

March 9th, 2008 7:14 pm

Rumple: It would be good if one of the characters says “Dulco Ease, I don’t bother with that shite, I have my arse fisted by the Gorilla of the Cabury’s ad three times a week, that clears me out, I could pass a double decker bus.”
John

June 30th, 2008 2:43 pm

Wow ! Didn’t you know that this advert is a reflection of today’s reality for women. They sit around and discuss bowel movements and then off for lots of lesbian sex. What !!? Don;t you guys ever watch TV ??
dazzer67

July 4th, 2008 9:53 am

My personal favourite advert at the moment, but not for the reasons the advertisers want. Hey, I’m a guy, brought up on Ben Elton.
Michael

July 6th, 2008 7:56 pm

For fuck’s sake you stupid SATC worshipping thicko cunts, just FART for fucking goodness’ sake. Then, when you feel the turtle’s head, go for a SHIT. Then you won’t need ‘Dulco Ease’ or anything like it that you have to twitter about around a cafe table. Welcome to the real fucking world!