Dulco Ease
20 March 2007 by SilkySex and the City, didn’t you just love it?
What? You didn’t watch it? No me neither, but apart you and me, every other person on Earth watched it (That makes us pretty special, wouldn’t you say?).
It was a God-send for women because it talked about issues they really care about like shoes and “tuchus-lingus“. And there were four main characters so everyone could relate to one of them right? There’s the horse-faced thinker, the uptight one, the workaholic one and the sexaholic one. Brilliant stuff, I think you’ll agree.
Dulco have tried to cash in on this popularity some 3 years after SATC stopped being shown. No, it’s not that they missed the boat big time. Tut tut, how could you think that? It’s more that they are filling the gap left by the show.
To be honest, I can’t decide if this is the worst advert on tele or the best one. I must have watched it, ooh, 100 times now and my jaw still drops every time she says:
“Bowel stuff… it’s hard and uncomfortable.”
Who the hell tells their friends the consistency of their shits? And her shit pain is bad enough that her friends can see she’s in quite some distress. In fact it’s so bad it’s worst than a bad hair day! Blimey!
Fortunately, her friend is carrying some Dulco Ease shit softener (and hydrator) around in her handbag (“got to have a handbag in it, women love hand bags”). Why are you doing that? It says it takes 2 days to work. What does she do, have a very well done steak and take a dose of Dulco Ease at the same time *just in case*? I bet she has a smug look on her face once she’s done it too.
I think Dulco might have missed the mark by trying to match up the style of the ad and their particular product, though.
I mean, which one are you like? The one whose shits hurt? The one who carries stool softener round in her bag? The one who doesn’t have a boyfriend (but may or may not have problems with her shit)? Or the one that is only there to make up the numbers so it’s obvious that its a SATC rip-off?
I just can’t decide. Maybe I will if I watch the advert a couple more hundred times….
Just How Bad is this Ad?
(80 votes, average: 4.46 out of 5)
25Responses:
DaveP
Said on the 21 March 2007
I thought exactly the same thing when I saw this crap advert, they’ve ripped off SATC. And just slightly late imo, with the show cancelled years ago as you say.
I think the ad is lame, but fyi I’d go for the one with the bowel problems
Stephie
Said on the 15 June 2007
I cringe everytime i hear the words “Pass it on”. The producers must have thought that was a hilarious pun to use….*groan*
Jill
Said on the 28 June 2007
This is the funniest thing I’ve seen / read for ages. Seriously, I’m crying now. Unfortunately the ad didn’t seem to get aired in this neck of the woods. Shame.
Have bookmarked the site. Cheers.
JoLynn Braley
Said on the 20 July 2007
You’re right, I didn’t watch SATC! I’m familiar with it enough though, that I agree, this ad does look like a copy of the main characters.
steve
Said on the 11 December 2007
wtf??? they actually make stuff to soften your stools????
what’s wrong with a dodgy kebab? works for me every time.
Dave
Said on the 8 February 2008
Whats up with firm stools? If they weren’t firm you’d fall off them while still sober and end up on the pub floor.
richard
Said on the 28 February 2008
It’s a SATC rip off, an anagram of SCAT.
RumpleThumps
Said on the 2 March 2008
What with the main character’s friends all being SITC clones, I’m surprised they need Dulco Ease at all. I would have thought that they have so much bum sex that stools just slip out……….(probably).
Dave
Said on the 9 March 2008
Rumple: It would be good if one of the characters says “Dulco Ease, I don’t bother with that shite, I have my arse fisted by the Gorilla of the Cabury’s ad three times a week, that clears me out, I could pass a double decker bus.”
John
Said on the 30 June 2008
Wow ! Didn’t you know that this advert is a reflection of today’s reality for women. They sit around and discuss bowel movements and then off for lots of lesbian sex. What !!? Don;t you guys ever watch TV ??
dazzer67
Said on the 4 July 2008
My personal favourite advert at the moment, but not for the reasons the advertisers want. Hey, I’m a guy, brought up on Ben Elton.
Michael
Said on the 6 July 2008
For fuck’s sake you stupid SATC worshipping thicko cunts, just FART for fucking goodness’ sake. Then, when you feel the turtle’s head, go for a SHIT. Then you won’t need ‘Dulco Ease’ or anything like it that you have to twitter about around a cafe table. Welcome to the real fucking world!
Joshua
Said on the 19 February 2009
Who wrote this? Jesus. I can’t stand how Loose Womenesque this is. And it’s such a sexist advert. Sexist to both sexes. It makes women seem like materialistic vultures who talk about men as if they’re dumb like our sexist forefathers did with women. The Dulco Ease factor is wedged in so badly, it sticks out like a sore thumb.
Claire
Said on the 23 February 2009
Have you noticed how boss eyed the bunged up ginger bird is. She looks like Marty Feldman with her eyes at different angles. And who sits at a restaurant table talking about their shite, wouldn’t that put everyone off their food? And who in turn would get the stool softening meds out and PUT them on the table. You can just imagine a big plate of steaming meatballs arriving just has she says “Bowel stuff… it’s hard and uncomfortable.”
fishbonealic
Said on the 31 March 2009
Can I suggest a more appropriate angle for this worthy product? ‘At last ! An answer to those knobbly, ribbed movements that take more effort to squeeze out than twins and make your arse bang shut cos they have no taper . No more will you have a butthole like an exploded cigar from sharded, brittle shits or a face like a belisha beacon from all that wasted effort. Experience the smooth evacuation that satisfies, the shit that slithers, the ca-ca that comes, the defecation that delights; in short the turd of tranquility. Buy Dump Ease! (Alernatively eat wholemeal bread)’ copyright fishbonealic 2009
fishbonealic
Said on the 31 March 2009
Can I suggest a more appropriate angle for this product? ‘At last! An answer to those knobbly, ribbed movements that take more effort to pass than twins and make your arse bang shut as they’ve no taper. No more will you have a butthole like an exploded cigar from sharded, brittle shits or a face like a belisha beacon from all that futile effort! Experience the smooth evacuation that satisfies, the ca-ca that actually comes, the shit tha slithers, the defecation that delights; in short, a turd of tranquility. Buy Dump Ease now (or, alternatively, just eat more wholemeal bread).’ copyright, fishbonealic
version 1.0
Said on the 28 July 2009
i haven’t laughed so much in ages. these comments are pure gold!
Ad Hater 2.0
Said on the 9 December 2009
2007 was the year this disgusting pile of shit excuse for an advert started and guess what!
THE FUCKING ADVERT IS BACK ON THE TV AGAIN!!! Just when we thought it was over, those bastards decide to bring it back! FUCK OFF! If they show this during ANY time when I eat then I will be PISSED OFF! Why hasn’t the ASA removed this shit?
sandra
Said on the 11 January 2010
This ad and the Boots ‘gaggle of fat giggling morons’ one really really annoy me. They’re so patronising, everytime they’re on telly I can imagine some sort of advertising types having a brainstorm session: ‘right, women are thick, boring, and obsessed with handbags and bowel movements, quick let us make an ad that reflects this!’
CovertJellyfish
Said on the 12 January 2010
Either that or they are hot chicks scoring with gormless tits who smell of stale farts…
Daniel Newton
Said on the 12 January 2010
I’m sick of these kinds of adverts baning on about ‘bowel movements’ and ‘soft stools’ I mean PLEASE give it a rest knowone wants to see or speak about this kind of thing especially while eating food.
I totally agree with Sandra (above) these adverts allways have women sitting arround a table talking about how hard their poo was last night and ‘feeling bloated’ I’m surprised there allowed to show such stereotyping.
As for the Brand Name: ‘Dulco Ease’ might aswell call it ‘shit fixer’ or ‘shit fast’
Ad Hater 2.0
Said on the 3 February 2010
GAAHHHHH!!! Why is this shitty advert STILL on?! FUCK OFF DulcoEase!! I saw this on just before Come Dine With Me on Channel 4 today. Oh great idea, put an absolutely disgusting advert about stools before a fucking FOOD programme!! I wish the ASA would BAN this shit already!!
Ad Hater 2.0
Said on the 21 June 2010
Why the fuck has this HORRIBLE advert returned?! You wouldn’t have bowel problems if you stopped eating so much CRAP! You don’t need to take some stupid capsules to go to the fucking toilet! And who the fuck would carry stool softener in their handbag AND discuss it in a fucking Cafe?! There are other people eating and I wish they would show some decency by not putting this on at 1 in the FUCKING AFTERNOON when we are EATING OUR FUCKING LUNCH!!
And this ad has been on since 2007!!
Ad Hater 2.0
Said on the 16 July 2010
GAHH! It’s back yet again! Dulcoease, just get the message and fuck off from the TV! Please, ASA, ban this now!
Natalie
Said on the 29 July 2010
Possibly the most cringerworthy ad I have ever seen! I doubt any woman has ever sat in a cafe discussing her latest shit with her closest friends!
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