Dollond & Aitchison

23 March 2007 by Silky

A reader wrote to me asking my thoughts on the new Dolland & Aitchinson advert.

Before I do, let me tell you a story about a recent visit to another high street opticians. I went in there to look for a new pair of glasses as I, dear Reader, am a goggle-eyed freak. When I asked the assistant if she could help me select a pair, she instead shallow fried me in a light drizzle of olive oil for 10 to 12 minutes, placed me between two halves of a bread bun and covered me in fried onions and ketchup. I was, understandably, outraged!

So how do I feel when the lovely man from D&A tells me:

“We promise to treat you like a person not a a sausage.”

Bloody relieved, that’s how.

Judge for yourself (When page loads, click 1) Play Glasses.)

Just How Bad is this Ad?

18 Votes

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3Responses:

DaveP

March 25th, 2007 10:08 pm

Pmsl, that’s a very funny look at that advert. Glasses adverts are just meh, never really exciting or anything anyway!
BarryM

April 9th, 2007 3:02 pm

Perhaps they should employ fewer sausages to work in their creative department, or at least advise them to get their eyes tested before accepting ad agency submissions. truly, truly awful. should have gone to specsavers…
inssey

August 11th, 2008 11:19 am

And why are all glasses rectangular now, irrespective of whether they suit the wearer. Just look at Nicky Hambleton-Jones on “Ten Years Younger” or most people in opticians adverts