28Responses:

• Joanna Butler

  July 16th, 2008 6:43 pm
  

  I hate this god awful shitty advert..stupid council people dancing to that wanky song..

  sorry just thinking about it makes me angry…

• Jen

  July 16th, 2008 10:08 pm
  

  Why can’t we vote for this one on the countdown? BTW they both suck.

• Daniel

  July 17th, 2008 8:48 am
  

  Both were terrible throughout but it’s when the American voiceover kicked in that I cringed - any British advert that things adding an American voiceover is either relevant or ‘cool’ needs to go back to advert school.

• Louise

  July 17th, 2008 10:58 am
  

  I think that my favourite one is the woman in a leopard print top, with a husband asleep on the sofa… She makes me cringe the most… his is closely followed by the old man doing over enthusiastic air guitar…

• Dave

  July 18th, 2008 11:06 am
  

  All these sofa ads are a pile of embarrassing shite, these are no exception. DFS, hmmmm I wonder what that stands for?

• Crimewave

  July 18th, 2008 1:32 pm
  

  DFS are always using “popular” songs, Calvin Harris mentioned them using Colours for an ad on his blog; “Aye, didn’t even get a fucking sofa..”

  This ad really takes the biscuit i saw it last night and thought of TWA immediately.

• Cath

  July 20th, 2008 7:48 pm
  

  Awful song and awful dancing. Plus it looks like cheap CGI - the people seem to have been superimposed in front of pictures of sofas!

• Brian Butterfield

  July 21st, 2008 12:41 pm
  

  I have just sicked up my lunch. I want to cut my eyeballs out with a pair of rusty scissors after watching that pair of pathetic tram smashes.

• piflover

  July 22nd, 2008 4:17 pm
  

  The problem is not so much the song. I like the song. It’s the crappy dancing, the people who look as if an actual rock star would toss them a fiver on the street, and the sheer pretentiousness of using the song to advertise such gaudy furniture.

• Bex

  July 23rd, 2008 7:42 pm
  

  My dad always say that women can’t do air guitar..and I think I have to agree. But even the men on this advert can’t do it. BTW no offence intended towards any professional female air guitarists out there

  (ofcourse you could always just learn the guitar for real -like I did- and not look like a total toss pot, having a seizure in time to music..but what ever floats your boat)

  It seems that they intended to do a bit of a cillit bang effect, however this ad is too bad even to be bad in a good way! Its just bad, wrong and rather sickening..

  Who knows when Nickleback are coming to Manchester?…OOh I wanna be a ROCKSTAR!!!

• tennasee killa

  August 2nd, 2008 7:26 pm
  

  AK47 when you ABSOLUTELY ,POSITIVELY need to take out EVERYBODY in a fucking dfs fucking advert !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

• Luke Jones

  August 7th, 2008 12:57 pm
  

  piflover: Did you just really say you like the song? Really? Like, honestly just say that you like the song? Really? Really? How is this possible? How? How can you like something with absolutely no redeeming features? The holocaust was one of the most horrific events in world history, but at least Hitler had the decency to don an amusing moustache whilst carrying it out, and at least it provided a technological advancement in the field of stealthy showers. This song does neither! This song is perhaps worse than the cringe worthy shitfucks that appear in the advert itself!

• Gina

  August 8th, 2008 6:53 pm
  

  I’ve been meaning to submit this for ages, seeing it here has restored my faith in humankind.

  These days there are very few things I’m embarrassed to watch in front of my parents, but this and that erectile dysfunction one still make me want to die. And if anyone has seen me in Yates’ on a Saturday night they know that very few things make me want to die of embarrassment.

• craig

  August 9th, 2008 12:56 pm
  

  this is a pile of steaming dross.prople who try to mimick nickleback and and are complete weapons especially the old tart in the leopard print top.i want to hurt people when i see the ad,its worse than the entertainment at butlins and more cheessier!.i think we should hunt the knob down that made the ad and kick him in the balls

• Christine

  August 14th, 2008 9:57 am
  

  Well, hey y’all

  Here’s my opinion. It’s meant to be crap and cheesy so that people talk about it. I doubt DFS take it as seriously. It’s seriously awful, but I guess it’s intentional. I don’t know if it works or not and whether they actually sell any sofas, that’s another point altogether. Can’t believe that anyone wrote a song as kak as that one though, I mean ffs! I would like to see Dream Evil’s Heavy Metal Jesus featuring in the next one.

• James

  August 22nd, 2008 9:30 pm
  

  I fucking hate this advert, I hate the way they superimpossed the people on it like they made the ad first without the shit song and it was so boring they decided to irritationalify it so we’d write about it on this website and maybe go and by one of those horrendous sopfas. Loathe doesn’t even come close.

• Matt

  August 25th, 2008 12:07 pm
  

  omfg i hate this advert, theyre both as shit as each other. what i cant fucking stand is how out of sync and exergerated the stupid women are when they mime along to the damn lyrics. And what really fucks me off the most is how I cant get the fucking song out of my damn head, even when im sleeping its in there and wont fucking leave !!!!!!!

  Watching these clips have just made me really angry all over again.

• Rachel

  August 28th, 2008 12:52 pm
  

  I didn’t even realise there were two different adverts; I tend to claw at my eyes and set fire to the television whenever I hear the godawful song starting.

• Steve Jones

  August 28th, 2008 6:03 pm
  

  Thank fuck there are people who hate it as much as me. Will never ever buy a sofa from DFS purely because of the fucking cringeworthy advert. Wankers.

• Fozzy

  August 28th, 2008 6:57 pm
  

  What’s the Tv episode they want appear in??
  Must be some obscure US show?

• Richard Welsby

  August 29th, 2008 10:07 am
  

  why…..

• Chrissy

  September 4th, 2008 6:27 pm
  

  What is the second line of the lyrics? Its driving me MAD!!!!!!

• Jacob

  September 6th, 2008 2:30 pm
  

  WOW is the first word that comes to mind when i see these adverts!

  I can’t actually believe someone has managed to create something this bad. They’ve mixed some of the most shockingly cringy dancing with one of the worst bands to ever grace our planet, then put an annoying American voice-over on it. To top it off they didn’t even bother to lip sync it properly, how hard can it be to edit it so the miming is in sync?

  It is obviously meant to be cheesy but the cringe must be unintended because I don’t believe anyone could intentionally make something this overwhelmingly cringeworthy, it makes David Brent seem normal!

  This is definately the worst ad campaign i have ever seen! and that’s saying something considering that the Halifax and Sheilas Wheels are out there. I really don’t think these adds will bolster DFS’s sales to be honest, if a decade of sales that end “next Monday” don’t do it nothing will!!!!

  As to the vote, both ads are as bad as each other in my opinoin although the bald guy at the end of the first ad does make me want to go to dfs just to throw up all over one of those lovely sofas and his face for that matter, i think he must of taught blazing squad their choreography!

• Chrissy

  September 6th, 2008 5:57 pm
  

  Apparently it is “On an episode of Cribs”
  This (I think) is an MTV programme which features the houses of rockstars..

• Matt Erickson

  September 6th, 2008 10:57 pm
  

  I would BUTCHER whoever thought this up. Everytime it comes on I have to turn the TV off. It doesn’t make me cringe… it’s more than that… my whole body spasms and I end up in a ball swearing and shaking in front of the TV.

  Obviously DFS thought they would cheap out and not use an advertising agency and do it themselves. You can tell some middle-aged-trying-to-get-down-with-the-kids smarmy sofa selling twat who knows nothing about advertising heard Nickelback’s SHITTY song on some SHITTY radio station and thought he knew best. I would love to drop one of their fucking sofas on them from a great hight.

  Sorry, but I just needed to get my frustration out. I feel better now.

  A|nd what’s worse is that I spent two grand on a sofa from DFS a few weeks ago. If I’d known this advert was by them, I wouldn’t have gone anywhere fucking near the place.

• Confused.com adverts - Page 3 - YD Scuba Diving Forums

  September 8th, 2008 4:25 pm
  

  [...] Sorry but this is the worst :- DFS - Nickleback Rockstar | TV’s Worst Adverts [...]

• ac30kev

  September 10th, 2008 6:02 pm
  

  i like it, so fuck you lot…

• dingle

  October 6th, 2008 1:55 pm
  

  Fab ad Fab music still singing to it now going to but everything Nickelback ever did because………

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