DFS – Nickleback Rockstar Part III – Banned!
3 December 2008 by SilkyWell, the DFS Nickleback Rockstar ad really is the advert that keeps on giving.
The horrific dancing, the terrible CGI and a recording of a cat having its claws slowly pulled out – or, as they prefer to call it, Nickleback’s Rockstar – playing in the background, made this one of the most hated adverts on TV in recent months.
And now, thanks to the ASA having had the fingers on its left-hand on the Nation’s wrist and the fingers on its right-hand on that bit of the Nation’s neck just below the Nation’s jaw bone to make sure it had at least one set of fingers on Nation’s pulse, they’ve banned the advert.
Just 6 months after it first appeared on TV.
What’s worse is the ASA didn’t ban the advert due to it being an affront to all things decent but because DFS couldn’t prove that the CGI didn’t make the sofas look “disproportionately big”.
This was enough for 21 people to complain that the advert was misleading. Disappointingly, we’ve not been told just how big those people thought the sofas would be:
“We saw the advert with the little people dancing and thought the sofa would be the size of Table Mountain but it turns out it’s only the size of a sofa.”
Amusingly, one of the reasons that DFS couldn’t prove that the settees were bigger in the advert than in reality is because they’d sold out of all the featured sofas. Oh the irony.
Anyways, I can’t help but feel that banning this advert because of the CGI is a little like jailing Capone for tax evasion. Yes, it’s off the air but there’s not the satisfaction of seeing it convicted for it’s most heinous crimes.
Ho hum.
And spare a thought though, if you will, for the forgotten victims of this advert: the actors who appear in it. Because, nevermind what they did to the sofas, DFS made every one of these poor saps look like a disproportionately large cock.
39Responses:
ali
Said on the 4 December 2008
Thank fuck this abomination has gone! sadly however, the fight must go on as it’s been replaced by the Christmas dfs advert, which is also wank. Actually, I think the Christmas advert started in october – all i want for xmas is youuuuuuuuu
damon blast
Said on the 5 December 2008
I was in 2 out of the 3 rockstar ads, and I think they chose me because I’m such a shit dancer. The ads were filmed near Old Trafford in a giant room painted green – you couldn’t tell what they were going to do with it later. I denounce them as liars!!!!
Silky
Said on the 5 December 2008
Thanks for “outing” yourself, Damon.
We feel your pain, we really do.
I hope now the ad has been banned you can move on with your life.
We All Live In A Dream World « think demux
Said on the 10 December 2008
[...] TV’s Worst Adverts, one star of the greenscreen denounced his role in the DFS ad and the furniture company’s Machiavellian [...]
AD happy
Said on the 15 December 2008
How sad. I think this a terrific advert, well thought up and executed well. YOU saddo’s obviously have boring lives…more of the same I say…
frankie smales
Said on the 11 January 2009
well the advert did not offend anyone at all
it was just an harmless parodie of an popular
rock song and it was an funny ploy of getting
people into buying thier products in the dfs range
and the actors who appeared in this tv commercial
got paid to act like idiots just for an great gimmick
well it is people that is from the mary whitehouse
school of complaining still but me personaly i founded
these adverts both funny and harmless and it makes
good cheap tv .
frankie smales
(frankie smales movie and tv review uk)
craig
Said on the 22 February 2009
thank god this pile of dross has been sounded the death knell
it has got to be the most anoying advert of the past decade and it makes me angry to watch it,how people can say its good tv is beyond me and i think they must live in a boring and grey world and think biege is fashionable.
if i could meet the person who created this advert i would love to break their neck just in case they ever decided to re create a similar ad in the future
good riddens to bad shit and thank fuck its banned
Mick Hudson - Morley
Said on the 26 February 2009
People have a right to know what they are buying as in colour, size and quality, and yes I did find it misleading that the goods advertised were not or have never been put forward for the general public to buy (Out Of Stock/Discontinued…..whatever) Well done the ASA for highlighting this
Another Ad Hater
Said on the 10 June 2009
I’m so glad to see this piece of crap advert banned but now the latest DFS ad to be shown on TV features a shitty McFly song. I just wish DFS would GIVE UP already. No one wants to buy your crappy sofas and including a song from a band I purely hate just drives me even FURTHER up the wall.
I want ALL sofa and furniture adverts taken off the TV now, they are seriously annoying me whenever I’m watching ITV, Channel 4, etc.
Tarquin Fintimblimwimlim Biscuit-Barrel
Said on the 7 July 2009
Thankfully the ASA didn’t take this one sitting down…
Another Ad Hater
Said on the 7 July 2009
ARGH! They’ve done it again! Now there’s another ad advertising YET ANOTHER FUCKING SALE! Do these sales ever end? They keep saying “ends Sunday 5PM” or something like that. But then when Sunday comes, the ad is back on and I see on the screen “specially extended.” Oh, specially extended why?! Just so you can piss of us viewers with this turd?!
DFS, just give up! I don’t want to buy your crappy sofas!
4 years interest free credit? NO! I don’t want to spend 4 years paying for a GODDAMN SOFA!
Also, I have seen these annoying DFS ads on MTV TWO! Yes, that’s right. A furniture advert on a MUSIC channel!
Tarquin Fintimblimwimlim Biscuit-Barrel
Said on the 7 July 2009
Did you know that DFS stands for Dismally Fucking Shit?
Allegedly.
Archer
Said on the 7 July 2009
Hang on… DFS have a sale on?! I’m so there.
And to think I nearly missed out as well!
Tarquin Fintimblimwimlim Biscuit-Barrel
Said on the 7 July 2009
Make sure you get there before Sunday though, Archer. The sale ends then!
Another Ad Hater
Said on the 11 July 2009
“We’ve come to find out what the sale’s all about!”
OH MY GOD! I so want to KILL whoever came up with that advert! It is more annoying than the Dillons one.
Here’s what I think it’s really about! Trying to piss off us viewers with this crap every ad break.
Michael Winner
Said on the 11 July 2009
I think I should point out to Another Ad Hater that, well, it’s only a commercial.
I’m Michael Winner. I’m not sure why the advertisers asked me to stand in a public place & say that, when bombs are being sent…
All of Manchester
Said on the 22 September 2009
OFFICIALLY THE WORST ADVERT EVER!
I’ve never found an advert more annoying than this one, and it has to be said, i’ve never had so many people agree with me before either!
The people in this advert should hang their heads in shame.. i mean, im sure they are all desperate for TV careers but this has got to be a career-killer more than a big break! no amount of money would be worth humiliating yourself like this for, surely!
PS. has anyone noticed the “arm-waving” girl who obviously cant dance??!! JOKES!
Another Ad Hater
Said on the 25 September 2009
“40 years in the making”
Wow, so DFS have been selling shit sofas for 40 fucking years?! How the fuck has this stupid company not gone bust yet with all the money they waste on these shit adverts?
Another Ad Hater
Said on the 24 October 2009
ARGH! Why are DFS playing that fucking Mariah Carey song in FUCKING OCTOBER?! Why the hell would anyone want a fucking Sofa for Christmas for fuck sake?! If you buy one then you’re gonna be paying for it for the next 4 FUCKING YEARS! Hardly a Christmas Present.
What a Dreadfully Fucking Shit advert this is! See what I did there?
rik o shea
Said on the 24 October 2009
1st. d. f. s translation = Dying For a Shit. 2nd .target market, chav scum on benefits. 3rd wont have any money, so will need 4 years to pay for the shite. 4th by which time this crap will be falling apart ,at which point they can sell them another one .
Leon
Said on the 14 November 2009
I just don’t get why they’re not all fucking ashamed of themselves; they have every single one of these shits offended society and ought to be doing community service. instead they get money for it- an abominable indication of the times we live in.
CovertJellyfish
Said on the 14 November 2009
Dog
Fucked
Scousers
Ad Hater 2.0
Said on the 10 December 2009
Oh, great! Looks like DFS are back with yet ANOTHER FUCKING SALE! Don’t they ever get the message?! I don’t give a shit about your 4 years interest free credit. I DON’T WANT TO PAY FOR A SOFA FOR 4 FUCKING YEARS!! Just get the fuck off my TV!
Their newest ad says that there’s a mad rush for the sale in January but DFS have decided to start it early. EARLY MY ARSE! Their stupid sale seems NEVERENDING! And who the fuck wants to go out and buy a sofa DURING CHRISTMAS?! Also, who the fuck rushes out to DFS in January?!
Ad Hater 2.0
Said on the 1 January 2010
ARGHHH!!! Now DFS sponsor programmes on ITV & Five. FUCK OFF you twats!!
“He wanted to watch football but she wanted to come to DFS.”
I’d rather watch football than EVER go to DFS! Stupid bitch!
Jason Smith
Said on the 10 January 2010
‘DFS goes into administration’
The day I hear that…… I’ll happily destroy any DFS sofa going
FUCK YOUR SHITTY ADVERTS
Ad Hater 2.0
Said on the 21 January 2010
I see the ad again and it says “Specially Extended.” FUCK OFF YOU TWATS!
No one is gonna buy your shit sofas and extending the NEVER ENDING sale just pisses off everyone!
Winter Sale?! It’s coming up to fucking Spring and you’re still having a WINTER SALE?!
Daniel Newton
Said on the 21 January 2010
I would personally like to see DFS audited by Trading Standards and The Adversing Standards Agency; they are forever having a ’sale’; in fact I don’t think I have ever seen two weeks go by when DFS don’t have a sale.
I saw one of there adverts last night when I couldn’t sleep at 3AM; I mean 3AM for god sake! I cannot and do not want to watch any advertisement at 3AM – I just want to watch whatever I’m watching in peace, I get enough bloody adverts during the day! who gives a flying fuck about your ’specially extended’ sale at 3AM?
I mean someone at DFS need to explain to me how they can have so many never ending sales? what do they do? have a sale on a sale?
Ad Hater 2.0
Said on the 15 February 2010
I can’t fucking believe it. DFS still have a fucking sale and they are still calling it a WINTER sale. It’s fucking February you CUNTS!!
Ad Hater 2.0
Said on the 27 February 2010
DFS, please just FUCK OFF already! Why are you still having a WINTER sale when it’s nearly fucking MARCH?! I am just forced to mute the TV everytime ANY type of furniture advert is on. Dreams can also fuck off! They keep saying “final days” of their never-fucking-ending sale. They said that like 2 fucking MONTHS ago and still their sale drags on. Then they said it ends Sunday and then they changed it to Monday! Make up your fucking mind!! I don’t give a shit about free credit and I’m NEVER spending over £900 on a fucking bed!
DFS say their sale ends Sunday at 5PM but I bet on that day the ad will come on again and have “EXTENDED” plastered on the screen.
Also, why do they show two people playing on Xbox 360 controllers when there is no TV in the room?!
JackTheHack
Said on the 4 March 2010
Ad Hater 2.0, kudos to you, spot on about “Specially Extended” last Sunday. What’s the betting it’ll change into an “event” for a week or two before transforming back into another sale?
At least we don’t have the endure the fucking Dillons this time around, the vast moronic family who think going to DF fucking S is a day out for 3 generations. .
What I don’t get though is how many of their shite sofas they must have to sell to pay for the never ending TV, Radio and National Daily paper ads. How the hell are they still in business? All I can think is that they whole thing is run by some eccentric rich bastard with a sadistic streak to annoy the living shit out of as many people as possible and make a tax loss.
I’m off now to join the “End the DFS Sale” Facebook page. I might have to start a petition at numberten.gov.uk as well.
Daniel Newton
Said on the 5 March 2010
I have just reported DFS to the Adversing Standards Agency (again) after seeing this fucking advert 12 times last night… apparently they have had “a few” complaints and are looking into it.
I hope they BAN DFS from ever advertising again!
Lets have a look at their sales from the last three months, bearing in mind each sale probably has around 70 – 80 adverts…
1) Christmas Sale
Boxing Day Sale Specially Extended
2) Christmas Sale Specially Extended
3) Christmas Sale Specially Extended 2 Weeks
4) Boxing Day Sale
5) Boxing Day Sale Specially Extended
6) Boxing Day Sale Specially Extended 2 Weeks
7) Boxing Day Sale ends this sunday
9) Winter Sale
10) Winter Sale Ends Sunday
11) Winter Sale Ends Sunday
12) Winter Sale Ends Sunday
13) Winter Sale Specially Extended
14) Winter Sale Specially Extended till Sunday
15) Winter Sale Specially Fucking Extended again – we are here
FUCK YOU AND FUCK YOUR NEVER ENDING FUCKING SALES!
For Fuck Sake!
Said on the 7 March 2010
Their advert and I quote “Unforgettable Savings, Unforgettable DFS Sale” – Yeah its truly fucking ‘unforgettable’ because the advert is never off the telly! also it says “Must end soon” fuck off! how soon? August or September perhaps? though its probably going to be ’specially extended’ for another 80 weeks knowing DFS!
JackTheHack
Said on the 7 March 2010
Un-fukka-believable – un-forgettable D(oesnt) F(inish) S(oon).
I note tonight it’s SPECIALLY EXTENDED – again after the ads trumpeting all week yet again “must end soon, finishes Sunday”, blah blah fucking blah.
Seriously, the only thing at the same annoyance level is the endless and increasing stream of government propaganda – sorry, ads – either telling us how great everything is in the most patronising way possible or threatening us with dire consequences – if you forget to tell the taxman you moved in/out with someone, changed your working hours, forgot to notify DVLA when you sold your car, get checked for Hep C, use your local schools for “extended” services etc etc etc. Please SPARE US ALL from this crap. Just CEASE and DESIST. NOW.
Daniel Newton
Said on the 7 March 2010
@ JackTheHack
I’m with you on the government ads, I’m fooking sick of hearing about contraception “Mom what contraception do you use?” “well I find the injection to be the best” Arghhh! it makes me cringe each and every time I have to endure it!
As for the specially extended services from local schools – just fuck off, I dont fucking care.
not to mention the food standards agency, that woman has the most patronising voice ever and I hate at the end when she goes “Come on!, lets do it now!” fucking go away….
dicky ricky
Said on the 8 March 2010
DFS…..What I say is fuck off!
All that crap about ends Sunday…What fucking SUNDAY. SUNDAY never.. Yes Sunday never.
With me IT’S DFS NEVER..
Do not trust these bastards, there adverts are everywhere and there are constantly trying to deceive us.
Winter Sale
Winter Sale Ends Sunday
Winter Sale Ends Sunday
Winter Sale Ends Sunday
Winter Sale Specially Extended
Winter Sale Specially Extended till Sunday
Winter Sale Specially Fucking Extended again
FUCK YOU AND FUCK YOUR NEVER ENDING FUCKING SALES!
Ad Hater 2.0
Said on the 14 March 2010
DFS CRUFTS?! Oh, just fuck off!
Ad Hater 2.0
Said on the 16 March 2010
ARGH! FUCK OFF DFS!! Not only have we had to endure those stupid fucking ads on TV but now they are send us shit in the fucking POST!! PISS OFF!!
dicky ricky
Said on the 17 March 2010
Ad Hater… You are fucking well right…yesterday they sent a load of crap through my letter box with a cover note from…wait for it…………..The Chairman Graham Kirkman……..and…..wait for it loads od £40 vouchers to spend on Saturday onyl… What a fucking outfit they are…..what I say DFS is go fuck your arse!. When i’m ready to buy a SOFA it won’t be these load of tossers!!!!!!
JackTheHack
Said on the 17 March 2010
Oh NOOO, so now they’re adding JUNK MAIL to their already considerable arsenal of weapons which with they continue to piss everyone with 1/2 a brain or more off.
I haven’t had my “brochure” yet probably because I’m registered with the MPS. However my daughter got one for fucks sake. Pity it’s too hard to use as bogroll.
What next? Perhaps they’re going to hire spammers to flood our inboxes with their crap.
Oh, and did anyone notice their stupid sale has now become a 1/2 price event?
Question: Does continually bombarding someone with this shite not constitute harassment?
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