There are some who might say that “imitation is the greatest form of flattery”.

In fact I’m one of them which is why I think my fake Rolex (or “Rollex” as it says on the watch face) flatters my wrist oh so very much.

And there are also those who might, less frequently, say that “when you’re in a TV advert you’ve made the big time”.

I’m not one of those.

However, in the case of the new Coors Light advert and the Flight of the Conchords I definitely don’t think that the imitation is particularly flattering, in fact it’s painfully bad, and it definitely doesn’t mean that the Conchords have made the big time (sorry, Murray).

I’m not too ashamed to say that I had such a fright when I first saw this Coors light advert my boys jumped so far back into the barracks that my eyes bulged clean out of their sockets:

Does it not remind you in anyway of a Frankenstein’s Monster version of She’s So Hot, Boom!:

It’s like the Sugar Puffs/Mighty Boosh business all over again.

And by some accounts (I heard it from a bloke down the pub) Coors have pulled the advert after some fairly critical comments (you know the sort, “Flights of ths Conchords rip-off” this, “copyright infringement” that…).

I think it’s about time that advertisers learn that these comedy pastiches just don’t work out of the context of the show.

People who haven’t seen The Flight of the Conchords are just going to think this some festering turd of an advert with 2 blokes shouting some incomprehensible nonsense at them. And on top of that because fans of cult(ish) comedy tend to be really protective of their favourite shows these adverts are never going to get anything but slated.