Clover Butter – We All Love Clover

21 May 2007 by Silky

I love food. There’s no denying it: I’m a food lover.

Whether it’s Birds Eye Potato Waffles, Findus Crispy Pancakes or a packet of Cheesy Watsits; I love it.

In fact sometimes I think that I might love food too much. Shall I have one more tub of Cherry Garcia or shall I stop at 4? If I could make a sandwich in the shape of a women, I’d marry it. Except before we got away on the honeymoon, I’d have to eat her (oh, and the law doesn’t allow it).

I don’t, however, love food so much that I break into tears just because someone has handed me a jacket potato with some butter on the top. The folks in the Clover Butter advert do though and it’s just a little disturbing:

Eva, the kindly sole who submitted this Bad Ad, to be fair finds it more than a little disturbing:

“It just makes me want to scream – and I do – “It’s BUTTER for God’s sake!”

What is the point of it? Do people who eat Clover lead such dismal, affection deprived lives that the little dollop of butter means “Yes! Somebody loves me!”?”

The more I watch the advert though the more I’m convinced that the people depicted in the ad aren’t actually crying because they’ve been given Clover. No, if you watch carefully, as Sir David Frost might have once said, the clues are there.

Scene One

The look the boy gives his mum, just after she delivers the jacket potato and Clover but just before he starts crying, says to me:

“I can’t believe I fancy my own Mum!”

Reason enough to cry, I think you’ll agree.

Scene Two

The women in a caravan, staring open mouthed through the plastic window as the rain hammers against it. The man puts the sandwich on the table, she touches her chest and smiles:

“35 years in this loveless marriage and all he’s ever given me is a caravan in Whitby and that bloody sandwich. Tonight, he dies!”

She has terrible issues.

Scene Three

The final scene seems to be the most talked about on t’interweb. Why is the man crying? Is he thinking “I work hard all day and you give me corn? Again?”? No I think he’s relatively happy with his life.

I put his tears down to a foul smell coming from the child’s nappy, and while he’s trying to eat.

Those smells bring many a man to tears.

Case closed.

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Just How Bad is this Ad?

(30 votes, average: 4.13 out of 5)

11Responses:

FishNChimps

Said on the 24 May 2007

I’ve long been of the opinion that these crying maniacs are displaying psychotic tendencies. The last one features a serial killer who has insinuated himself into a household, and has been told that they all love him really. What they don’t know is that he plans to strangle them (for their own good). What he doesn’t know is that mum’s poisoned the corn.
Beatrice

Said on the 30 May 2007

I too have long pondered the cause of this man’s tears. I took the simpler view that he’s a manic depressive and the sight of Clover (which he actually doesn’t like all that much) polluting his corn cob (his favourite food) has just tipped him over the edge. As Mika Hakkinen once said, ‘Life is not fair sometimes’.
DaveP

Said on the 5 June 2007

Hilarious! I can’t stand this ad, and your real reasons for the crying make perfect sense, at least to me.
Joanna Butler

Said on the 18 September 2007

i just want to say this is the most genius website ever, had me skiving at work and laughing my ass off for the past hour!
Silky

Said on the 19 September 2007

Thanks Joanna, I’m glad you like the site. Don’t forget to tell your friends about it
Charlie Chaplin

Said on the 7 January 2008

Incest? Sounds like someone is a bit of a chuffer, you big hairy fadge.

What do you think you’re doing?! Coming here to my house, invading my nan.

All hail Clover.
Bex

Said on the 12 June 2008

I love clover and I have cried whilst eating clover.
However…
I used to eat grass and I am a depressive.
Make your own conclusions please.
R E Krishna

Said on the 19 August 2008

But Clover isn’t butter…it’s just low fat spread. This is why the blokes crying his eyes out. He’s thinking. “I’ve just done 16 hours at the coal face, and can she be arsed to put real butter on my corn? Can she fuck!!!”
Michelle

Said on the 11 March 2009

It’s the dude that sheds a tear whilst putting a cob of corn to his mouth with a big knob of Clover on it that really pisses me off on this advert…
CovertJellyfish

Said on the 11 March 2009

I though he was looking at the butter/low fat spread and thinking, “Well that’s the last of the butter, what the hell are we going to do later?”
CovertJellyfish

Said on the 25 June 2009

Looks like no one has seen Last Tango In Paris