Churchill’s Car Insurance – That Fucking Dog
23 July 2008 by SilkyI’d lined up this advert from Churchill Car Insurance on the grounds that “it was a bit of a rip off of a recent AA Car Insurance advert” – you know a bloke driving a car insurers around in his car.
But in the time it’s taken me to get round to writing something (which at the moment is approximately the same time it takes Jupiter to get round the sun) there’s been a bit of a storm in a dog’s bowl over the Chruchill’s Dog using the F-word:
Does it sound like he says “Fuck”?
“Oh Yes” (do you see what I’ve done there?).
Of course, in no way is this as bad as the time the Kia Ora boy used the C-word or when Mr Soft said the N-word (who even knew he could speak?).
But with Churchill’s track record of inappropriate behaviour around women – one that would put even John Leslie to shame – revelations that he swears come as little surprise.
In the next advert I fully expect to see him dry humping the leg of a Queen Mother lookalike (if not the actual Queen Mother – you know what dogs are like, they’ll dig up anything) whilst smoking crack and listening to Scooter.
Where will this dog’s crimes against the British public end?
Just How Bad is this Ad?
(30 votes, average: 4.47 out of 5)
52Responses:
Mike Empuria
Said on the 24 July 2008
Doesn’t sound like swearing to me.
All I can say is that I’m glad the people interviewed in Metro with Sky+ weren’t actually complaining: “We listened to it hundreds of times, called in our son, next door and the vicar and he definitely said fuck. Fuck. Fuck. Fuck. It’s disgusting!”
Hand Shandy
Said on the 25 July 2008
I doubt very much that they would of let a profanity like THAT slip through the net! It sounds just like a bad recording.
I read this site all they time, but this is the first time I’ve plucked up the courage to actually make a comment on here. I actually DON’T mind seeing every advert ONCE in my life, and maybe the really funny ones twice – but something I DETEST about TV advertisement is the SAME adverts after every advert break. This is a nightmare on cable/sattelite channels like Paramount comedy who have their own tedious sponsors and announcments played at the beginning and end of every advert break! Arrrgh!
I wish they would space adverts out a little better – that way you don’t have to endure their awfulness over and over and over again!
Oh yeah and this advert ripps off the AA one like you said Silky!
Crimewave
Said on the 27 July 2008
HAHA that is great, oh yes.
Dave
Said on the 28 July 2008
I hate this fuckin’ stuffed dog too, but isn’t the bit in the car with the wankers a rip off of Wayne’s World Bohemian Rhapsody scene?
Cathryn
Said on the 12 August 2008
these adverts are funny, what are you people on about?
PL
Said on the 18 August 2008
Why do the Churchill adverts always show the ugliest fuckers in the UK! Most of the people they use in these ads look a bunch of inbred fucks! Especially the latest fuckin BBQ one. Is there anything i can do for you? Yeah, there is mate, you can stop polluting our countrys gene pool with you tiny, cleft, inbred, cocktail sausage you fuck!
James
Said on the 22 August 2008
I hate that fucking dog and I wish to god he’d get the fuck off my TV. The one with the barbque where he dreams of some fat celebrity with an irritatring face feeding him a sausage gets me really angry. I give him a sausage, laced with antifreeze.
mrxskull
Said on the 31 August 2008
‘Why do the Churchill adverts always show the ugliest fuckers in the UK! Most of the people they use in these ads look a bunch of inbred fucks! Especially the latest fuckin BBQ one. Is there anything i can do for you? Yeah, there is mate, you can stop polluting our countrys gene pool with you tiny, cleft, inbred, cocktail sausage you fuck!’
Who’d have thought, a hate filled nazi on a website for bad adverts. Their kind seems to pop up in the oddest of places these days.
Felicity
Said on the 19 September 2008
Is the woman at the end of the bbq commercial the same guy the dog is talking to in drag?
roy batty
Said on the 24 September 2008
That advert with that bloody dog is beyond the pale. . .if you are indoors most of the time as i am,the sheer repetition of the moronic script is enough to give you the bloody screaming ab-dabs.Here is a good idea . . .re-program the mutt and set it on that other lunatic,the dopey sod in the Halifax ad,y’know the guy with glasses like a Japanese sniper,who extolls the virtues of saving with ‘The Halifax’. . . .don’t bother. . . i put £7000 in an ISA in 2000. . . .8 years later it is worth £6300 ! cheers ya useless gits !
Ian
Said on the 10 November 2008
IT sounds like he goes. “Oh yes-ah”
miles
Said on the 5 December 2008
i dont think it is a good advert, but surely the joke which noone seems to have got was putting sian lloyd as a mock of the apprentice tv advert that randomly had her in for a bit made by one team on this years apprentice. there was no point in putting her in the apprentice advert (noone knows her anyway), so i assume this is why this happens. other than that, it is just a crap usual insurance advert… zzz
Fred
Said on the 18 December 2008
If you look closely at the BBQ advert you may notice that all the ‘actors’, including Sian Lloyd are Churchill ‘lookalikes’ …
kathryn
Said on the 7 January 2009
I agree, tho the new churchill advert is funny (ish) (i have to say that my best friend worked on it) but here, he definatly says the f-word, just wondering tho, what kia ora boy, and where exatly does he say the c-word!?
Jay
Said on the 19 January 2009
I say run the fucking mutt over and put him and us out of our misery. I’ve checked and Churchill do Pet Life Insurance for talking dogs, everyones a winner.
rick o shea
Said on the 22 April 2009
a while ago i was parked behind this mini metro, and on the parcel shelf was what i thought was a nodding dog, but on closer inspection it was the real thing, in the process of having a shit and wiping its arse over the rear window, just to complete this image i would of loved to hear the dog say oh yes make a good advert as well .
fleagle
Said on the 29 July 2009
I hate Churchill so fucking much, I left my ex wife because she reminded me of him.
mamma T
Said on the 17 August 2009
Don,t know who,s the ugliest…..the dog or Sian Lloyd!!! Mind you she did go out with that other ugly knob..who was it he went with..(.the talentless cheeky girl )..”.Lomcock Dickwit” !!!
CovertJellyfish
Said on the 17 August 2009
Erm… Is it wrong that I think Sian Lloyd is a tasty bit?
Another Ad Hater
Said on the 7 September 2009
GOD DAMMIT Chruchill! Just FUCK OFF already! If I have to see Melanie Sykes AGAIN, I’m gonna hurl a fucking brick at the TV!
And about the ad with the audition for the west end musical, it was funny the first few times but when this shit gets shown like 100 fucking times it just gets so ANNOYING!
Another Ad Hater
Said on the 28 September 2009
AAAARRGH!!! The more times I see any of the Churchill adverts, the more I want to rip the head off that FUCKING DOG! Just like the Direct Line ads, this crap is shoved on the TV every fucking ad break! Just FUCK OFF already!
I noticed that the small print says it’s an INTRODUCTORY discount but how can you call it that if it’s been going since fucking JULY?!
Josh Rountree
Said on the 28 September 2009
I HATE THESE ADVERTS.
I DONT THINK THEIR FUNNY AT ALL!
Especially the one with the west end musical! (mind you it could be becouse i have seen it 400 million times)
JUST FUCK OFF
I Agree with the above post, these adverts are bordering on Direct Line standards!
simon
Said on the 2 October 2009
what does the dog say at the end of the melanie sykes commercial? no-oui???/
Leon
Said on the 8 November 2009
For anybody who is not from the UK, I’d like to point out that this ffing dog is reminiscent of our former deputy Prime Minister, John Prescott; only difference is in IQ, and I presume the dog wins.
Another AD Hater
Said on the 8 November 2009
Ergh I’m going to start self harming if I have to endure another blooming Churchill advert!
What the hell is wrong with the people that allowed this to be shown sooooooooooooo many times?
They where not so bad before when they where varied but now its just the bloody ‘west-end musical’ I’m absolutely frigging sick of hearing “he told me he had an audition for a west-end musical HAHAHA” erhh makes me cringe just thinking about it!
Church hill is starting to get like Direct Line – Don’t get me started on how much I would love to strangle stephen fry and paul merton!
FUCK OFF AND SHOVE THAT TALKING DOG UP YOUR ARSE CHURCHILL……
Ad Hater 2.0
Said on the 14 November 2009
Churchill has now just become even more annoying than Direct Line. Why must it be the same fucking ad every time?! They do have others but no they insist on showing that GODDAMN ANNOYING west end musical one ALL THE TIME! Just get the fuck off the TV already! I have seen this ad about 5000 times and I just have the urge to rip the head off that dog everytime this fucking ad comes on! GIVE ME A FUCKING BREAK DAMMIT!!
John Smith-Bloggs
Said on the 25 November 2009
These ads are shameless brainwashing. Boycott Churchill, set up a petition. What actually annoys me more than these ads (yes there is something more annoying) is the retards who actually fall for them and hand over their money. Fuck off dog.
Ad Hater 2.0
Said on the 25 November 2009
Oh, great. That bloody Paris ad with Melanie Sykes is BACK AGAIN! ARGH! GIVE ME A FUCKING BREAK! Introductory offer? How the fuck is it introductory when this shit has been on since fucking JUNE!?!
CovertJellyfish
Said on the 25 November 2009
To anyone annoyed by the constant adverts for car insurance.. Vote with your feet! The Royal British Legion now offer car insurance, not only do you get to stick two fingers up at crappy profiteers, but you also get to help a charity that supports thousands of British servicemen and their families. You have to have car insurance, so make it count!!
http://www.britishlegion.org.uk/support-us/shop-at-poppy-direct/finance-products-and-services
Daniel Newton
Said on the 15 December 2009
For god sake Churchill, Give us a break from your CONSTANTLY repeated adverts for “cats” and “paris” if I have to endure them one more time I’m going go insane!
b
Said on the 15 December 2009
Mais oui!
Leon
Said on the 15 December 2009
HELLLLLLP!!!!!!!!!
cAN “SILKY” PLEEEEEEEEEEEEEEEEEEEEEEASE UPDATE!!!!!!!!!!!!!!
WE NEED ICELAND ADVERTS UPLOADED BECAUSE I JUST SAW THE ICELAND XMAS ADS IN THE SAME COMMERCIAL BREAK FIVE OF THEM
AND THEY HAVE JASON DONAVAN. THATS ALL THAT COKE HEAD CAN DO THESE DAYS
11111111!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Daniel Newton
Said on the 18 January 2010
I see Churchill are back with yet another advert featuring the dog; I’m sure this will become just as monotonous as the rest in two weeks time after they have repeated it none stop.
They really must be scraping the bottom of the barrel for ideas now; just give us a bloody rest Churchill! I honestly don’t give a flying fuck about free breakdown cover or 20% off home insurance – JUST FUCK OFF!
Daniel Newton
Said on the 1 February 2010
Well as per above I’m already at the point of sticking my foot through the telly when this advert comes on – For god sake man just GIVE UP, I don’t care about “Free breakdown cover” I don’t want to see 500 adverts a week about it!
I saw these two adverts one after the other this morning both saying “free breakdown cover” – what was the point in that? I mean how much is advertising? about 3k per advert? what a waste of money…………… why bother repeating the same advert twice during one set of adverts, oh wait that’s right because it fucking winds me right up!
Ad Hater 2.0
Said on the 19 February 2010
ARGHH!!! FUCK OFF CHURCHILL!! How many more times must I see that fucking dog doing a sponsored parachute jump or snowboarding with Eddie the Eagle?! Free breakdown cover? 50% off home insurance? I DON’T FUCKING CARE!! Just piss off! Oh and just now, BOTH of these ads were on in the SAME ad break.
Daniel Newton
Said on the 20 February 2010
I agree, I’m fucking sick of hearing about free breakdown cover and 50% off home insurance, Really Churchill? FUCK OFF!
This advert has been shown none stop from 1 till 3 on ITV2 Today, that’s about 12 times I have had to endure this fucking pile of monotonous shite alone, not to mention the other 21 times I’m probably going to see it before going to bed – GIVE IT A FUCKING REST!
Daniel Newton
Said on the 27 February 2010
Arghhh! How many times must I endure “Parachute Jump” ? please fuck off Churchill
tammy
Said on the 18 March 2010
i really think you all need to get a life and a job you are so very sad
tammy
Said on the 18 March 2010
and really stop watching to much telly
AJXX
Said on the 18 March 2010
@ tammy….
I have a life thank you and a job, I watch about 2 hours of telly 5 out of 7 days a week which is not alot and says just how irritating this advert is.
Maybe you should get out more?
tammy
Said on the 19 March 2010
maybe you should AJXX. don’t watch the advert if you dont like it and stop complaining
AJXX
Said on the 19 March 2010
Well thats easy to say, but this fucking pile of shite is repeated on nearly every single fucking channel! oh wait, yup! its on now as I’m typing this.
“Churchill……. dont beleive everything he says, he told me hes off skiing with Eddy the Eagle *idiotic laugh*”
FUCKING RUBBISH!
tammy
Said on the 21 March 2010
Its only an advert. It realy doesn’t matter
Ad Hater 2.0
Said on the 21 March 2010
Sure, it’s only an advert but if I have to see it like another 50,000 times then it just drives me to fucking INSANITY!!
tammy
Said on the 23 March 2010
This really makes me laugh PLEASE PEOPLE CHILL OUT
Leon
Said on the 23 March 2010
Tammy, why you being like this? This is a forum for people to rant about ads they hate; why are you here????
Daniel S
Said on the 8 April 2010
BAD ADVERT REPORT!
2 new Churchill ads were on today – 1 going on holiday with Ricky Hatton and 1 going on a boat trip with… what’s his name? Can some one fill me in?
So, let me do a list…
1st – Paris with Melanie Sykes and Audition for the West End Musical.
2nd – Skiing with Eddie the Eagle and Sponsored Parachute Jump.
3rd – This.
Correct me if I’m wrong but that’s all I know…
AJXX
Said on the 8 April 2010
Yeah their are two new adverts but I just switch off as soon as I see the fucking dog.
Whats the point in making more adverts identical to “Don’t believe everything he says” just fucking monotonous.
I’m sure the two new ones will now be repeated none stop till fucking September.
simon
Said on the 30 June 2010
The advertising executives at Churchill seem to have struck on a formula they feel is a winner:
“Churchill is it true I could save X amount on my car insurance?”
“Oh Yes”
“And you have UK call centers?”
“Oh Yes”
“Rubbish – he told me he was doing XYZ (some inane activity) with XYZ (minor b-grade celebrity)”
Cut to scene of Churchill dog doing that inane activity with aforementioned b-grade celebrity
Are churchill Insurance complacent enough to keep churning out subtle variations based on this advertising formula every single day on any channel that has advertising?
“Oh Yes!”
It shows a completely impoverished imagination – the advertising executives should all be sacked!
Scarlett Morgan
Said on the 12 August 2010
it is always advisable to get car insurance coz you may never know when you need it’-`
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Said on the 26 August 2010
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rik o shea
Said on the 27 August 2010
hey churchill , would you like to fuck the arse off that poodle? OH YES!
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