Oven Pride – Oven Cleaner in a Bag
March 7th, 2009 by SilkyPosted in Just The Adverts, Oh Dear God
Men. Aren’t they just the most sickeningly feckless creatures?
At least that’s the picture of “men” Oven Pride portray in their latest advert for “oven and BBQ cleaner in a bag”.
And it’s so outrageously patronising to men and such a depressing picture of married life that I get an overwhelming urge to kick my eyeballs out every time I see it.
The advert features a couple who are straight out of a 1970′s sitcom – she’s a sour-faced battle-axe in training and he’s a simpering emasculated idiot. Their relationship is so loving that they can barely bring themselves to look at each other. So instead they take part in a bizarre silent and deeply menacing gurning competition.
There she stands – hands on hip, desperately trying to suck her lips clean off her face – as a statuesque representation of womankind’s disgust at the inadequacies of men. Whilst he fidgets uneasily on his stool, presumably because he’s so idiotic he’s put his underpants on the wrong way.
This tension is only broken by an aggressively condescending female voice over claiming that Oven Pride is “so easy – a man can do it”. On hearing this, the woman thrusts the box of Oven Pride into the man’s chest with the force of an elephant on a pogo stick.
Relieved that his internal organs are still internal the man sets to work cleaning the oven.
But it’s not all bad news for the man. From the look on his face, and the mildly masturbatory way in which he shakes the bag, cleaning the oven gives him an almost orgasmic pleasure.
In fact with just a few more shakes of the bag and a shift onto the other buttock to contort his back-to-front underpants a little tighter and… yes, yes, there’s the face of a man who’s just inadvertently ejaculated whilst cleaning a household appliance:
Now I’m sure that this Oven Pride is supposed to be ironic. It hopes to get house wives all round the country knowingly tutting and shaking their heads at “men never doing the bloody cleaning!”.
But it paints such a depressingly misanthropic picture of marital life and such a staggeringly patronising picture of men that any irony is completely lost.
Oh, and did I mention that it’s depressing and patronising?


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