Cadbury’s Dairy Milk – Trucks
5 April 2008 by SilkyMy Wife has a touching saying:
“If you want to have a wank, have it at home!”
This isn’t just a salacious glimpse into marital affairs at TWA Towers but is also a harsh judgement on Performance Art.
And I can’t help but think that it applies to the follow up to Cadbury’s Gorilla advert, Trucks:
Whereas the simple absurdity of the Gorilla playing drums to Phil Collins more than filled the cup and a half full of joy this new ad misses the mark by some way.
It’s as if Michael Mann has started making kids programmes – really, really boring ones.
The advert feels about as long as Heat – the film (171 min) not the magazine (21cm) – and 40 minutes into the advert I’m close to death by boredom. Even as the music kicks in and the trucks race along the runway, there’s no excitement, there’s no tension or drama and definitely no joy.
I just can’t help but think this was the ad agency having one very boring and very expensive wank at Cadbury’s expense.
So next time lads, take my wife’s advice and stay at home.
Just How Bad is this Ad?
(61 votes, average: 3.98 out of 5)
30Responses:
Marsten
Said on the 5 April 2008
You know what this advert would have needed for it to be actually any good?
Excitement!
Speed!
Adrenalin!
Stunts!
Anything that would make it a little bit more interesting than ‘bunch of trucks driving slowly along a road’.
ESPECIALLY when you have Queen playing.
Mike Empuria
Said on the 5 April 2008
This made me think of Terminal 5, not chocolate.
Bring back the monkey.
_f
Said on the 5 April 2008
Yeah, this is really rubbish and not in a good polaris world or picture loans way, but a “dear god this is dull, make it stop” way. And is there anyone in the country who isn’t bored of Don’t Stop Me Now?
Anyone?
Jonny Chestwig
Said on the 7 April 2008
This probably looked ace on paper, there’s just something that’s missing that I can’t quite put my finger on, Totally agree, it’s a bit dull. Mind you I thought the gorilla one was massively overraated as well while eeveryone else was ejaculating with glee so it may just be my awful taste.
NigelP
Said on the 7 April 2008
Almost as pointless as the new ad for mariva & zafira. Can anyone explain that one?
PCWB
Said on the 8 April 2008
I think it’s the fact that rather than spending millions on CGI or doing it for real, most of the advert appears to be done using miniture models which takes something away from the slickness that you would expect from an advert made in 2008 by a major company with this theme. It’s like thunderbirds all over again, but with no cult value or excitement.
snooks
Said on the 8 April 2008
No, it’s got no passion, no sense of speed, but the thing is with this (and the same goes for the drumming gorilla) – why? What on earth has this got to do with chocolate? I can do a bit of surreal, but really?
Gina
Said on the 8 April 2008
Because that song definitely doesn’t get played often enough.
Smibbles
Said on the 14 April 2008
Well, spank my arse and call me charlie…this ad is DIRE! Absofruitly NOTHING like the drumming gorilla ad! I actually saw this ad on the ‘net before telly, and I thought someone was winding me up saying it was the follow up ad to the gorilla jobby. Sorry…it misses the mark on sooooo many levels, it’s untrue.
Oestrus Pudenda
Said on the 30 April 2008
Yup, utter wank. All the excitement of a clapped out Lada on a pile of bricks. The sad thing is they actually did use real trucks, they just look like toy cars!
Mr S
Said on the 30 April 2008
At least Russ Swift got to do his timeless “mini up on two wheels” trick.
Shame the advert is as interesting as having a piss bag fitted.
Matt Beeching
Said on the 1 May 2008
I’m sure I read the fateful ‘Just wait and see what we’re going to to next’ words, shortly after the success of the drumming gorilla.
This is one of the most pointless adverts i’ve ever seen in my life. Why don’t they just donate the money to charity instead? If I fancy a bar of chocolate i’ll buy it and eat it.
Annoyed viewer
Said on the 7 May 2008
Seriously, a minute and 31 seconds!! Kill me!! When i first saw the ad i thought it was a CBBC cartoon, and then i was like what a long opening. imagine my horror when i saw the cadbury logo. After the Gorilla this is just inexcusable. Its so annoying it dosent even stick in yo brain.
Annoyed viewer
Said on the 7 May 2008
Maybe they should form an advertising partnership with terminal 5.
Smibbles
Said on the 7 May 2008
…each and every time I see this appalling advert (?!) on television, I jump for the remote to turn over. Makes me laugh all the comments I read on youtube from folk wasting their lives away enduring the ad, some think the trucks used were actually real, but shot in a way to make them look like models… Deary me!
Brian Butterfield
Said on the 12 May 2008
Oh aren’t we clever- we must eclipse the gorilla advert, let’s do something BIG.
Painfully long, too.
Brian Butterfields Nemesis
Said on the 12 May 2008
I like it, mainly because Brian Butterfield dislikes it.
I will get you Mr. B… if its the last thing I do!
Crimewave
Said on the 8 June 2008
It always plays in the cinema and last time i went (friday night) I could actually hear a collective groan when this came on, that and also that Radio1 advert that goes on for about 10 minutes.. SHUT UP ZANE LOWE
Rowan
Said on the 13 October 2008
i think the advert is really good. if you lot understood and researched into cadburys they dont really want there product to be over advertised as they are such a big and hugely populated furm. the reason for this advert and the gorilla advert is to give something the family and children can enjoy rather then some slapstick video of someone eating a bar of chocolate. example the milkyway kid. so do your research and find out reasons for the video rather then riping it to s**t before you know what cadburys is achieving.
Smibbles
Said on the 13 October 2008
Err no. The Gorilla ad was fab, for being off the wall and ludicrously not-cadbury’s. This truck ad is a pile of wank.
Nuff said.
Silky
Said on the 13 October 2008
Rowan’s hilarious ironical hypocrisy has forced me to come out of hiding to type this. Rowan tells us to do our research then types:
“The milkyway kid?”
Please dear TWA readers, feel free to rip Rowan to shit.
luke
Said on the 21 November 2008
ur all milkway kids
luke
Said on the 21 November 2008
any one be dealt the ace of spades advert?
smibbles
Said on the 21 November 2008
Not yet…but no thanks to you, I now await with baited breath. Hell have no mercy like a woman scorn if this new ad turns out to be a pile of wank like the truck pile of shit. And, Rowan, go and enjoy some self-loving. Cadbury got it totally wrong with trucks…long live the gorilla ad!
Kez
Said on the 23 November 2008
I think what proves the point of this article perfectly is the fact that using one of the most all-time epic songs couldn’t even make this mildly interesting.
fanoftokuandanime
Said on the 7 December 2008
Hey,no way man.The Gorilla one was really boring.When I first saw the Bon Jovi version of this I thought “WOW!This doesn’t make much sense but it’s awesome!”
Chris
Said on the 25 March 2009
I like the cadbury adverts because they are wierd and random. This is random, but just so boring…
They need to make some more like the eyebrow one, and the gorrilla one.
Huw
Said on the 20 April 2009
The advert has you all talking. You all remembered it and all remembered the brand who launched it – just by you slating it on your dire website you draw more attention to it’s overall uninevitable success. Poor you; next time think before you speak.
Smibbles
Said on the 20 April 2009
Shurrup Huw…the whole point of this website is to SLATE shit ads, not because we remember them…Remember that next time before you post drivel. Thanks
J Lightning
Said on the 20 April 2009
I wish I was at the pitch for this…
Bloke in suit: ‘Yeah lets have trucks in an airport driving round to promote a bar of chocolate, its so logical’
J Lighting: ‘No, your a dick’