Cadbury’s Dairy Milk - Trucks
5 April 2008 by SilkyMy Wife has a touching saying:
“If you want to have a wank, have it at home!”
This isn’t just a salacious glimpse into marital affairs at TWA Towers but is also a harsh judgement on Performance Art.
And I can’t help but think that it applies to the follow up to Cadbury’s Gorilla advert, Trucks:
Whereas the simple absurdity of the Gorilla playing drums to Phil Collins more than filled the cup and a half full of joy this new ad misses the mark by some way.
It’s as if Michael Mann has started making kids programmes - really, really boring ones.
The advert feels about as long as Heat - the film (171 min) not the magazine (21cm) - and 40 minutes into the advert I’m close to death by boredom. Even as the music kicks in and the trucks race along the runway, there’s no excitement, there’s no tension or drama and definitely no joy.
I just can’t help but think this was the ad agency having one very boring and very expensive wank at Cadbury’s expense.
So next time lads, take my wife’s advice and stay at home.
(4.7)
18Responses:
Marsten
April 5th, 2008 1:33 pm
You know what this advert would have needed for it to be actually any good?
Excitement!
Speed!
Adrenalin!
Stunts!
Anything that would make it a little bit more interesting than ‘bunch of trucks driving slowly along a road’.
ESPECIALLY when you have Queen playing.
Mike Empuria
April 5th, 2008 4:02 pm
This made me think of Terminal 5, not chocolate.
Bring back the monkey.
_f
April 5th, 2008 4:46 pm
Yeah, this is really rubbish and not in a good polaris world or picture loans way, but a “dear god this is dull, make it stop” way. And is there anyone in the country who isn’t bored of Don’t Stop Me Now?
Anyone?
Jonny Chestwig
April 7th, 2008 11:09 am
This probably looked ace on paper, there’s just something that’s missing that I can’t quite put my finger on, Totally agree, it’s a bit dull. Mind you I thought the gorilla one was massively overraated as well while eeveryone else was ejaculating with glee so it may just be my awful taste.
NigelP
April 7th, 2008 6:25 pm
Almost as pointless as the new ad for mariva & zafira. Can anyone explain that one?
PCWB
April 8th, 2008 12:22 pm
I think it’s the fact that rather than spending millions on CGI or doing it for real, most of the advert appears to be done using miniture models which takes something away from the slickness that you would expect from an advert made in 2008 by a major company with this theme. It’s like thunderbirds all over again, but with no cult value or excitement.
snooks
April 8th, 2008 2:55 pm
No, it’s got no passion, no sense of speed, but the thing is with this (and the same goes for the drumming gorilla) - why? What on earth has this got to do with chocolate? I can do a bit of surreal, but really?
Gina
April 8th, 2008 3:15 pm
Because that song definitely doesn’t get played often enough.
Smibbles
April 14th, 2008 7:43 pm
Well, spank my arse and call me charlie…this ad is DIRE! Absofruitly NOTHING like the drumming gorilla ad! I actually saw this ad on the ‘net before telly, and I thought someone was winding me up saying it was the follow up ad to the gorilla jobby. Sorry…it misses the mark on sooooo many levels, it’s untrue.
Oestrus Pudenda
April 30th, 2008 1:53 pm
Yup, utter wank. All the excitement of a clapped out Lada on a pile of bricks. The sad thing is they actually did use real trucks, they just look like toy cars!
Mr S
April 30th, 2008 4:45 pm
At least Russ Swift got to do his timeless “mini up on two wheels” trick.
Shame the advert is as interesting as having a piss bag fitted.
Matt Beeching
May 1st, 2008 1:30 am
I’m sure I read the fateful ‘Just wait and see what we’re going to to next’ words, shortly after the success of the drumming gorilla.
This is one of the most pointless adverts i’ve ever seen in my life. Why don’t they just donate the money to charity instead? If I fancy a bar of chocolate i’ll buy it and eat it.
Annoyed viewer
May 7th, 2008 6:56 pm
Seriously, a minute and 31 seconds!! Kill me!! When i first saw the ad i thought it was a CBBC cartoon, and then i was like what a long opening. imagine my horror when i saw the cadbury logo. After the Gorilla this is just inexcusable. Its so annoying it dosent even stick in yo brain.
Annoyed viewer
May 7th, 2008 7:00 pm
Maybe they should form an advertising partnership with terminal 5.
Smibbles
May 7th, 2008 8:15 pm
…each and every time I see this appalling advert (?!) on television, I jump for the remote to turn over. Makes me laugh all the comments I read on youtube from folk wasting their lives away enduring the ad, some think the trucks used were actually real, but shot in a way to make them look like models… Deary me!
Brian Butterfield
May 12th, 2008 12:58 pm
Oh aren’t we clever- we must eclipse the gorilla advert, let’s do something BIG.
Painfully long, too.
Brian Butterfields Nemesis
May 12th, 2008 1:06 pm
I like it, mainly because Brian Butterfield dislikes it.
I will get you Mr. B… if its the last thing I do!
Crimewave
June 8th, 2008 3:17 pm
It always plays in the cinema and last time i went (friday night) I could actually hear a collective groan when this came on, that and also that Radio1 advert that goes on for about 10 minutes.. SHUT UP ZANE LOWE
Got Something to Add?