91Responses:

• Wodge

  

  Said on the 28 September 2007

  Oh come on! This has to be the best ad ever.

  The producers have said that the drumming gorilla has nothing to do with chocolate. They just wanted to make something that was fun.

• Simon

  

  Said on the 28 September 2007

  I think this advert rocks – pure enjoyment is how I read it – the moment they try to capture is joy – and for me they hit it slap bang in the middle. The benefit of doing something different is as ever challanging and who know it may not raise their brand profile but here we are all talking about the merits of their approach.

• Craig

  

  Said on the 29 September 2007

  Gorillas = Cool, Phil Colins = Cool, Drum Kits = Cool…. You see where I’m going with this?

• clangnuts

  

  Said on the 29 September 2007

  I love this advert, BUT I hate the shortened version they have been showing lately. What’s the point of that???

  Long version – GREAT

  Short version – Completely pointless and annoying!

• Silky

  

  Said on the 30 September 2007

  Yeah, just seen the shortened version and, apart from being a reminder back to the longer version, it does seem pointless, Clagnuts.

• Al

  

  Said on the 6 October 2007

  I do like the Gorilla ad. I feel sorry for Phil Collins’ drummer … surely having an ape do as good a job as you did is an insult? But yes, the long version is cool … the short version is just rubbish.

  I’m waiting for a Lemur on the guitar to play Chicago ‘If you leave me now’ … pull your finger out Cadburys …

• Joanna Butler

  

  Said on the 8 October 2007

  i hate that advert more than i hate the fat dancing woman out the Halifax advert and thats saying something!

• Mister Al

  

  Said on the 10 October 2007

  > I feel sorry for Phil Collins’ drummer…

  That would be Phil Collins himself then.

• Silky

  

  Said on the 10 October 2007

  Yes, Mister Al, Phil is a man of many talents…

• Lenny Saturn

  

  Said on the 10 October 2007

  There’s always been ads that don’t make sense (The Guiness dance, Perfume ads, blinking Crusha cats, etc) – they’re just meant to make you watch for long enough for maximum brand recognition. I really want to hate this ad but it’s not shouting “Cillit (bloody) Bang!!” at me, or repeating the same phrase.. the same phrase.. I said, the same phrase over and over again or planting an infuriating tune in my head. All it does is to wallow in the pure enjoyment of a magic musical moment – so even if it does only make as much sense as a line of tap dancing zebras it serves it’s purpose.. and got me interested enough to take on the name of the product. Marketing genius. (Look out for the zebras)

• Al

  

  Said on the 11 October 2007

  Oh no … I feel even more sorry for Phil Collins’ drummer now … not only can he be replaced by a gorilla …. he can also be mistaken for Phil Collins. I’m going to start up a charity to help this poor mysterious chap.

• ian

  

  Said on the 11 October 2007

  The thing is though, if you’re going to go to the effort of licensing a Phil Collins track and get someone to play along to it in an ape suit then you might as well get it absolutely right and make sure he plays the damn thing right. Not to put too fine a point on it but there’s at least a couple of paradiddles that the apeman decided to skip.

• Mike Empuria

  

  Said on the 14 October 2007

  To be fair ian we’ve all skipped a couple of paradiddles at one time or another. Great advert and Simon hit the nail on the head when he said it was about pure enjoyment.

• Martyn

  

  Said on the 16 October 2007

  Your missing the point totally….the whole point of viral advertising and its associated genre’s is that PEOPLE TALK ABOUT IT!…which is being proven here…whether you hate it or love it..people are still discussing that very point in pubs, schools and lecture halls across the country, congratulations…the add worked…your now influenced by the media.

  I for one think the advert is a brilliant example of marketing, i study advertising design at University, and this is hot topic right now.

• Joanna Butler

  

  Said on the 16 October 2007

  and don’t you just sound like and advertising design student.

• Phil

  

  Said on the 16 October 2007

  Yeah, I’m inclined to agree with the generally positive vibe about this advert. It’s a clever move, designed to get people talking, ranting, shouting, throwing things etc etc. Whatever the response, it increases brand awareness. Couple this with the fact that they’ll probably win an award for it, and you’re looking at a major success.

• chris

  

  Said on the 16 October 2007

  Great advert. But for *chocolate*??? nah…. So what would this be a good advert for? Ideas anybody?

• Mike Empuria

  

  Said on the 16 October 2007

  I suppose Chris it would be a great advert for selling drum kits to monkeys (or monkeys to drum kits).

• Mike Empuria

  

  Said on the 16 October 2007

  Just had another thought. Bet this is quite a good advert for selling “Face Value”

• Martyn

  

  Said on the 16 October 2007

  Miss Bulter, i sensed a derogatory tone in your comment…funny actually, that you sounded like you knew what was involved in my course, even funnier seeming as im at the only university in the country offering it.

  Please enlighten me to your comment.

• Mike Empuria

  

  Said on the 16 October 2007

  Me first! Me First!

  I love it when people discuss stuff on blog comments, but to start a response with “Miss Butler” is just asking for grief.

  Martyn, you did everything right. Almost.

  Your original post was excellent. The reasoning behind your point was perfect and you even gave it legitimacy by relating it to your course. This was the best response to the topic.

  Then you blew it.

  You reacted to a comment that you could have ignored. You used a tone that was unnecessary for a reaction to a one liner and you made a statement that anyone with Google could refute:

  “im at the only university in the country offering it”

  Winchester School of Art do Advertising Design, so does Salford University, Anglia Ruskin University, The University of Bedfordshire, Leeds College of Art and Design and possibly the Newport School of Art (website down, can’t confirm).

  Which one are you at?

• Joanna Butler

  

  Said on the 17 October 2007

  Bulter? last time i looked my surname was Butler.

  lol @Mike Empuria.

• Stuart

  

  Said on the 17 October 2007

  I hate hate hate hate it so much I either have to mute the bloody awful noise or press the button as fast as I can.

• Testoni

  

  Said on the 18 October 2007

  Crikey, I’ve certainly learned a valuable lesson about blog comment-posting etiquette. As for the advert, it seems to me like an excellent exploitation of classic juxtaposition: a gorilla (one the word’s hairiest animals) drumming along to Phil Collins (one of the least hairy).

  Cadbury’s were originally going to use Salman Rushdie playing the saxophone to an Ella Fitzgerald song, but the execs thought maybe Salman/Ella wasn’t the best ploy for them in the light of recent corporate scandals.

  (That was a truly awful pun. I apologise for lowering the tone of this otherwise learned discussion.)

• Mike Empuria

  

  Said on the 18 October 2007

  Salman/Ella

  How many years have you waited to use that line?

  Excellent.

• mark

  

  Said on the 18 October 2007

  YOU ALL NEED A LIFE,BIG TIME.

• Silky

  

  Said on the 19 October 2007

  Yes, Testoni, excellent joke!

  Right, I’m off to get a life, BIG TIME.

• russell

  

  Said on the 21 October 2007

  1) Martyn, Come on now, none of those is a “university” in the real sense of the word.

  2) Joanne, Of course he spells your name incorrectly, he’s even mistakenly used a Y instead of an I in his own.

  3) Mr Saturn, I never thought I’d ever find “Phil Collins” and “magic musical moment” within the same paragraph.

  4) The advert fails because Phil Collins is seriously uncool nowadays and his back catalogue is on a par with the Birdie Song.

• Joanna Butler

  

  Said on the 21 October 2007

  after 26 years i never tire of being called Joanne Bulter by people who are too lazy to read my name correctly, my first name is not Joanne and my surname is not Bulter!!!!!!!!!!!!!!! lol!

• russell

  

  Said on the 21 October 2007

  Sorry Joan, let me buy you a Flake to compensate? Salmonella free… honest.

• Alanah

  

  Said on the 24 October 2007

  It terrifies me.

  Im scared of people in Gorilla costumes.

  But the song is awesome.

• Russell

  

  Said on the 25 October 2007

  Can we stop this Phil Collins admiration? He’s not a musician, he’s just a poor singer who got lucky. He made his money, made a film, left his wife and left the country.
  In the 70s my mum got me a pair of white flared jeans that were labelled “Gaystyle”… but I’m more embarassed by the fact that I bought the Genesis album ‘And then there were 3.’

• Darren

  

  Said on the 29 October 2007

  Crikey. I wish I never filled out that damn form – yes, that was me. I had no idea that gorillas flogging low-rent choc would be so contentious….

• Silky

  

  Said on the 29 October 2007

  Whoa there, Darren!

  Let’s not get carried away, it was a good thing you did filling out the form.

  Now, shoulders back, head up and have some pride in filling out online forms!

• timmymagic

  

  Said on the 6 November 2007

  So people are all talking about a monkey playing drums. How many of them are talking about chocolate.
  “Hey did you see that ad with the gorilla playing drums?”
  “yeah. Wanna go buy some chocolate?”
  “Only if we can put our hands in each others back pockets”

  Its not been long enough for phil Collins to be cool again yet, they hit the mark too early. The actual song in its entirity – which they have to play in full on the radio now – is pretty dull. And the Phil Collins greatest hits album just released reaks of desperation. Nope, Collins still not cool.

• Mike Empuria

  

  Said on the 6 November 2007

  I’m sorry timmymagic but to some of us “In the Air Tonight” is not dull. It evokes a whole gamut of emotions. Admittedly we are of a certain age and admittedly the emotion was about pulling at a disco but hey, anything that reminds me of Suzie Slater has to be good!

  As for Phil Collins not being cool; how come Eminem uses this exact track inter textually?

  “You know the song by Phil Collins, ‘In the Air of the Night’
  about that guy who coulda saved that other guy from drowning
  but didn’t, then Phil saw it all, then at a a show he found him?
  That’s kinda how this is, you coulda rescued me from drowning”

  Quoted by Eminem in a song featuring Dido? Now that is cool!

• timmymagic

  

  Said on the 6 November 2007

  Dont get me started on Dido. Im sure she’s plagued our TVs, no doubt in some airy-fairy, early Learning Centre mobile phone ad.

  But each to their own. My gran likes Phil Collins, so you’re not alone there.

• Mister Al

  

  Said on the 6 November 2007

  Are there still people out there who decide what music they’re allowed to listen to based on how ‘cool’ it supposedly is?

  That’s not cool.

• Mike Empuria

  

  Said on the 7 November 2007

  “My gran likes Phil Collins, so you’re not alone there.”

  Mr Magic, I sensed a derogatory tone in your comment…

• Mike Empuria

  

  Said on the 7 November 2007

  I’ve just realised something. Our Lord and Master, he who shall be named Silky said “I’ve got my own opinion of the advert…”

  Well my Lord (must stop watching Robin Hood) what IS your opinion? Your loyal servants have voted and the ad isn’t even near the top 10 and that’s after nearly two months of debate. Hell, only 26 people bothered to vote it as being bad.

• Silky

  

  Said on the 7 November 2007

  OK, enough of the Nathan Barley Preacher Man-isms. They are well brown.

  Well…

  I think that Cadbury’s needed to get people thinking about something other than salmonella whenever their chocolate is mentioned. I think they’ve tried to evoke “pure pleasure” through the advert which for they succeeded to a degree. I still smile every time I see it.

  On the Phil Collins front, I suspect they picked him because he’s a bit of a “guilty pleasure”. We hate to love his songs, plus “In the air tonight” has a drummy bit in it (with loads of paradiddles) that a man in a monkey suit could play.

  Finally, a little story:

  When Collins’ “best of” album came out a few years back I was walking along the street with a mate of mine when we saw a billboard advertising the album. My mate said:

  “‘Phil Collins: Hits’. Do you think that’s an anagram?”.

  I do. I do.

• merkava

  

  Said on the 14 November 2007

  Rubbish advert.
  Rubbish song.
  Rubbish drumming. This last one is not contentious at all, the drumming in this awful (sounds like it was recorded in an empty warehouse on a binatone stereo) song is about the same standard as Tony McCarroll on Oasis’ Definitely Maybe.

  Lastly, the gorilla looks rubbish too, exactly like what it is, a bloke in a suit.

• Roger

  

  Said on the 14 November 2007

  Where is your imagination? What’s happened to people’s ability to visualise. Merkava suggests the gorilla doesn’t look too real. Well Kermit doesn’t look too good, and the honey monster is definately looking false – I know what monsters look like and this one just isn’t the real McCoy. As for compalints about what the advertisers where trying to visualise – well, just think about all those car adverts that turn into transformers!!! (Peurgeot).

  Well I really can’t be bothered trying to think of all those other STUPID adverts that you seem to forget make up a large chunk of our TV. All I know is – I enjoy the Cadbury’s advert. My compliments and thanks to those who made it!

• Kevin from Canada

  

  Said on the 23 November 2007

  dear everyone who ever said anything bad about how confusing this commercial is
  stop acting like american’s and hating things because you don’t understand them, get with the program and love this commercial up
  it’s hilarious and fun, entertaining and happy
  so leave it alone
  p.s.
  everyone loves phil collins.

• Russell

  

  Said on the 25 November 2007

  Kevin, I believe people from the country that gave us Celine Dion have been barred from musical debate; sorry Kev, it’s the law, I don’t make the rules. And I wouldn’t worry about us becoming too American until we start misspelling ‘programme’ too.

• colin

  

  Said on the 27 November 2007

  JUST LOOK AT THE REACTION THE GORILLA AD HAS CREATED! IT IS WITHOUT A DOUBT THE MOST CREATIVE AD OF THE YEAR!! I WATCH TELLY JUST TO SEE IT!!! IT SHOULD BE ON ‘THE BEST TV ADS’ WEBSITE!!!! OUTSTANDING!!!!!

• timmymagic

  

  Said on the 27 November 2007

  Lay off the sherbert Colin.

• Jonny

  

  Said on the 30 November 2007

  oh my goodness, everybody going on about it makes no sense. Look up Dali, Bunuel, Artaud – its called SURREALISM. Im 17 for goodness sake and study film studies, we looked at this advert in A-level class, its surrealism. Read up on it for goodness sake before you all go on about how it makes no sense and sticking chocolate to a music-making-gorilla means nothing!

• Silky

  

  Said on the 30 November 2007

  Thanks for the comment, Jonny.

  But surely when you consider Freud’s criticism of surrealism and the surrealist movement, what is classed as surrealism is far from the physic automatism proclaimed in Breton’s manifesto.

  Nearly as far from surrealism as this advert, in fact. For it is as contrived as every other advertising campaign on the tele.

  Now away with you, for I have to finish eating this umbrella…

• anonymous

  

  Said on the 6 December 2007

  wtf has that got 2 do with chocolate????? i dont mind it tooo much, i like the song..!!! i dont usually like phil collins music, but this is cool

• aaron

  

  Said on the 19 December 2007

  its mint its the best advert ever

• mark

  

  Said on the 7 January 2008

  It made me smile so i can accept the ‘little moment of joy or fun’ idea but the problem is Cadbury is not actually proper chocolate and anyone with any taste would never put it in their mouth. Cadbury makes me feel the opposite of joy!

• soapy

  

  Said on the 7 January 2008

  Phil Collins cool??? My 18 year old daughters grandfather performing an impromptu beatboxing session at her birthday party would be cooler than him.

• Katherine

  

  Said on the 31 January 2008

  hehe..its quite comical when people take these things way too seriously…

  I think the advert is funny – my other half loves it and when it first came out it did eventually grate on my last nerve as he played it repeatedly! But its not as bad as some of the adverts out there (i.e. ‘Barry Scott’ with Cillit Bang!)
  Surely it doesn’t have to make sense or be entertaining or instantly make you think of the brand it advertises.
  At the end of the day, whether its a good advert or not – what do you think of the minute you hear the song playing? Ok I don’t instantly jump to Cadbury, but I do think of that dam gorilla and thats all their after.

• Russell

  

  Said on the 31 January 2008

  Don’t be too dismissive Katherine, an unexpected burst of Phil Colloins when I’m not braced for it can bring me out in a rash

• Emma

  

  Said on the 10 February 2008

  I absolutley love that ad its brilliant…..its just supposed to make u smile its not supposed to mean anythin about eatin the chocolate go on the cadburys website and check it out urself….anyway i love this ad…

• Gabbi London

  

  Said on the 15 February 2008

  The Ad is good cos it makes you think, what the hell was that about?? and then you remember it, hence remembering the Cadbury brand. So Cadbury achieve what they set out to do….YOU BUY MORE CHOCOLATE!

• Matt

  

  Said on the 16 February 2008

  Although I love this advert i’m not particularly influenced to buy any more chocolate from Cadbury, it hasn’t raised awareness of the brand to me any further (they are a massive company in the world of chocolate anyway!) all it has done is bring a smile to my face! I would like to shake the hand/hands of the men/women who made this ad. Pure quality advertising!

• Matt

  

  Said on the 16 February 2008

  ooh… I just thought what it has done though… made me dig out my old phil collins cd!!!

• Maggie the Cat

  

  Said on the 24 February 2008

  As noted by a few, the link, tenuous as it may be, is ‘joy’. I think it’s probably more an exercise in brand awareness though, rather than a ‘dash out now and buy a bar of chocolate’ ad. (The Lynx ad is more likely to make me do that, but that’s not saying much.) Does anyone remember when Golden Wonder crisps were the number one brand? Then Walkers appeared, bombarded us with ads and hey presto! the balance shifts. Benetton in the 80s assaulted us with giant bilboards containing images such as the newborn baby, unwashed and with umbilical cord still attached. Nothing whatsoever to do with wooly jumpers, but we were all talking about Benetton. Brand awareness advertising works.

• Ricky F

  

  Said on the 26 February 2008

  Our local paper had a double page spread on the making of this advert, people were talking about it and Cadbury’s made a fortune from it.

  Bit of a fuss over what is simply a guy in a monkey suit.

  Anyone can say ‘well done Cadbury’s for being original’ but Cadburys are probably saying “Those dumb bastards are just loving our 2 o’clock in the morning last ditch idea to sell chocolate with that Phil Collins song we forked tons of cash up-front for!”

  If your creativity is running low…..

  Fuck it, get a guy in an animal suit to play an instrument.

  Genius (?)

• Mirmo

  

  Said on the 9 March 2008

  This advert is awesome, the point is… its fucking kick ass… Phil Colins runs my show, and will you ever forget that? Not likely…. Im gonna go purchase a dairy milk bar now. Good day.

• Robin

  

  Said on the 10 March 2008

  I’d seen this ad several times, but had lost interest before the end thinking ‘quite an original ad for some Phil Collins Greatest Hits CD’ and then I found out it was for chocolate! Haven’t been influenced to buy any chocolate (or Phil Collins CDs).

• nozza

  

  Said on the 18 March 2008

  Top Class Ad !! Gorrila Playing Drums – Cool !! Phil Colins – Cool !!
  This ad is far far far superior to trash like Halifax ads. It’s up there with the greats like the Crusha ads and Boddingtons and the realy cool Tango ones withthe fat orange bloke…………What Do You Think?

• TV’s Worst Adverts » Cadbury's Dairy Milk - Trucks » Some of UK TVs Worst Adverts

  Said on the 5 April 2008

  [...] I can’t help but think that it applies to the follow up to Cadbury’s Gorilla advert, [...]

• TV’s Worst Adverts » Sony - Foam City » Some of UK TVs Worst Adverts

  Said on the 30 April 2008

  [...] a good advert. Of course, the pinnacle is creating an online *buzz* and having a great advert, like Cadburys did with their Drumming Gorilla advert – I’m sure I’m not the only one who saw the advert on YouTube before seeing it on the [...]

• Big Bloke

  

  Said on the 3 May 2008

  You got missed the point you chumps…… THERE AINT NO POINT….. but they got their message across your talking about Cadburys and when you talk or think about Cadburys your being directed toiwards CHOCOLATE!!!.

  Hey its just like their new ad with airport trucks…….. just there to annoy and get you thinking Cadburys

• Farr Q. All

  

  Said on the 3 July 2008

  Hahahahahaha.
  Wankers. The whole lot of you.
  Hahahahahahaha

• Bob

  

  Said on the 20 September 2008

  This is the WORST advert ever… Okay, it’s different, but then again so was the Holocaust. If sarcasm is the lowest form of wit, then Christ knows what different is to advertising. This is just a gratuitous attempt at creating cheap talk based on a novelty and I’m sure it appeals massively to the low brow tasteless who would eat Cadbury’s Chocolate but for those who generally aren’t sold on novelty alone, this advert is nothing but irritating and cheap.

• Estelle

  

  Said on the 21 September 2008

  This is the greatest advert in the world. So what if a gorilla is playing the drums – why can’t they have a gorilla playing the drums? When they do the next 100 greatest ads this one will be in the top ten, the top five!

• R E Krishna

  

  Said on the 22 September 2008

  It would be so much better if it were a guerrilla playing drums. The theme would then be “Eat Cadbury’s or I’ll shoot you”. A persuasive argument I think you’ll agree.

• Stumpy

  

  Said on the 22 September 2008

  What is it with people who think adverts should just going something like this: “Hello. Please buy our chocolate bars. They’re really nice and they don’t cost too much. Buy them at a nearby shop now”.

  The point of advertising is that it gets our attention, shows us something striking and memorable and with any luck, gets us talking and thinking about the product. This advert did exactly that. It was one of THE most successful adverts in recent years, won a heap of awards, was praised to the heavens by everyone in the advertising world and became a global YouTube phenomenon.

  Oh – and the point – for those dullards who still don’t get it is that eating chocolate is about uninhibited pleasure. This is being illustrated by the ape’s sheer abandonment and joy in drumming along with Phil Collins. Yep, it could’ve just been a bloke drumming but how memorable and funny would that have been? Those ‘Alan Sugar school of advertising’ dullards who can’t work this out should probably stick to their own professions – probably ones that don’t require any intelliegence or imagination.

• Mike Empuria

  

  Said on the 22 September 2008

  Gosh. 5 days short of a year later and it’s still being talked about. Well done Cadbury’s.

• glenrod

  

  Said on the 3 November 2008

  the drumming gorilla ad is fuckin ridiculous. wtf has it got to do with chocolate.oh but its cool…… kiss my arse.bullshit. why dont they show what happens to you when you eat too much of it. it would be more relevant than a stupid fuckin drumming gorilla.is there people out there stupid enough to say wow look at that drumming gorilla i,m going to buy that chocolate now.sad,sad,sad.i have no problem with adverts that show the product in the correct light but thats none of them. ok then i,m ready to be bashed by this new mobile phone ringtone generation.come on somebody tell us all how cool these ads are.

• glenrod

  

  Said on the 3 November 2008

  stumpy you twat. adverts should be realistic and show people what there product is about. a drumming gorilla?oh yeah whoops silly me.i see the connection now silly me.

• yeah, no.

  

  Said on the 9 November 2008

  that gorilla looks horny.

• derek

  

  Said on the 14 November 2008

  do people not realise that gorillas are an endangered species well done to cadburys for employing one and probably saved him from extinction joking apart i love this advert what has it got to do with chocolate nothing but who cares television is for entertainment adverts are entertaining so if cadburys sell a few more bars of chocolate then good luck to them after all they are in the business to make money and provide employment and welll done to the unsung hero in the gorilla suit who you don’t get to see it would be nice to think that this advert might rekindle peoples thoughts of the plight of the mountain gorilla
  ps. shortened versions never work

• Steve

  

  Said on the 17 November 2008

  I’ve just watched the latest iteration of this ad with even worse music, and still believe this (along with its sibling, the equally dire airport vehicle ad) are two of the worst examples of lazy advertising I’ve seen in a long time.

  OK – I get the whole ‘But if it makes you remember the brand name, the ad has done its job’ idea, but c’mon, rather than being the inspired idea of hardworking ad execs, I get the feeling it is more a ‘pissed in the pub, oh no, we’ve got 10 minutes until closing time and 15 minutes to get an idea for the latest ad campaign’ type idea.

  If ads of this ‘quality’ are acts of advertising genuis that takes students 4 long years at university to come up with, then I think I have insomnia, and must have attended a course of this nature but can’t remember it. I can come up with better at the drop of a hat – a squirrel in a canoe, parachuting towards the earth, playing George Forman’s ‘When I’m Cleaning Windows’ on a ukulele, with comb and paper accompaniment from a zebra wearing a ten gallon hat. What better example of expressing the ‘pure joy of eating Cadburys’?

  Total bollocks.

• Alexander

  

  Said on the 7 January 2009

  Are you stupid Silky? I mean seriously? I do business so I understand the advert perfectly. Obviously you do not. The idea of this advert is to catch the viewers attention. The song will first draw the viewers attention as it is a classic. Then seeing the gorilla will make the viewers want to watch further. Then “BAM” Cadburys chocolate bar appears right on the screen in front of viewers. A fantastic way of advertising I reckon but obviously those of a lesser mindset such as your self won’t understand. The advert does not need to be specifically about the product. The idea of an advert is to make the viewer remember the product in question. Remember that the next time you slate an advert and make yourself look like a complete imbecile on the World Wide Web

• Silky

  

  Said on the 8 January 2009

  I do business too, Alexander, every morning at 9:24.

  “BAM” you could set your watch by me.

• Kerre

  

  Said on the 3 February 2009

  Adverts dont have to neccessarily mean anything, Cadburys are just interested in getting more customers. Which this gorilla advert did successfully.

• R E Krishna

  

  Said on the 4 February 2009

  Look, this ad never once made me want to buy more chocolate than usual. It also didn’t raise my awareness of the company or its products, I had already heard of Cadbury’s, and I already knew they make chocolate. It just made me think….”that’s one fucking clever gorilla”.

• Stewart Jardine

  

  Said on the 11 February 2009

  the whole point of glass and a half productions campaign is to make feel good adds that have nothing to do with the product, you say the advertisers must be on drugs, I say they have got it spot on, I mean on a general level look at the word of mouth and media coverage, and on a personal level, you have increased the coverage by creating yet another page for people to discuss cadburys, they must be wetting themself for all the covarage they got from the advert there is 3 times as much discussion and media coverage, worst advert??? one of the best!!!

• R E Krishna

  

  Said on the 16 February 2009

  Don’t quite understand how just talking about Cadbury’s improves their financial situation. Surely they’re looking to increase sales. Perhaps I’m missing some vital point here. In that case, where were all you debaters when Woolworths needed you??

• CovertJellyfish

  

  Said on the 16 February 2009

  “Are you stupid Silky? I mean seriously? I do business so I understand the advert perfectly. Obviously you do not. The idea of this advert is to catch the viewers attention. The song will first draw the viewers attention as it is a classic. Then seeing the gorilla will make the viewers want to watch further. Then “BAM” Cadburys chocolate bar appears right on the screen in front of viewers. A fantastic way of advertising I reckon but obviously those of a lesser mindset such as your self won’t understand. The advert does not need to be specifically about the product. The idea of an advert is to make the viewer remember the product in question. Remember that the next time you slate an advert and make yourself look like a complete imbecile on the World Wide Web”

  “…and make yourself look like a complete imbecile on the World Wide Web…”

  Looks like somebody leads by example…. *BAM* lol lol lol

• Bobby

  

  Said on the 22 February 2009

  To be honest, that is the stupidest thing you could say because the whole point of the advert is for everyone to watch and be like Whhhoooaaa, that’s really cool how they’ve done it. Not ooooo I wonder what the hell this means.
  Just watch the advert again and forget your stupid thoughts and keep them to yourself unless they’re nice thoughts.
  Can you honestly tell me that your favourite advert has the meaning you expect on it. If it does, then that’s amazing, but I’m sure there isn’t.
  So, get a gripa nd shut up.

• R E Krishna

  

  Said on the 25 February 2009

  Cadbury’s: Hello is that the Advertising Agency?
  Agency: Yes it is…how can I help?
  Cadbury’s: We want you to produce an advert for us, approx how much would that cost?
  Agency: Depends on production costs and time slot. Anywhere between £250,000 and
  £15,000,000 for 30 seconds. What product do you want to advertise?
  Cadbury’s: Nothing really, we just want you to make something incomprehensible to make people feel
  good and promote debate.
  Agency: Money well spent sir……………………..hmmmmmmmmmm

• Hafoot

  

  Said on the 8 March 2009

  I actually kinda like this advert.

  Granted it has absolutely nothing to do with chocolate but hey…

  Whatever we all know who cadbury’s are anyway.

• Fes

  

  Said on the 17 March 2009

  This advert HAS served its purpose….it aimed to get people talking about IT, and CADBURY…it has accomplished that, has it not?

• Glen

  

  Said on the 24 March 2009

  This is one seriously stupid ad. If it got people talking about it, it’s because it’s a stupid ad. Does nothing for me or for the company

• Duck Quacky

  

  Said on the 12 April 2009

  This is a brill advert, it’s original, absurd and the fact that it has millions of viewers debating over it is what makes it good! The tele needs these ‘originilaties’ or absurdities for our minds to grasp, the adverts where it shows people with the product is old and boring now, it doesn’t excite us in any way, doesn’t make us think about it. But with something as bewildering as a gorilla playing drums to phil collins, Dairy milk is bound to increase in popularity and make profit and thats exactly what they want!!! BEST ad ever…. well along with the cravendale ones! They are hilarious!!! Duck!

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