Burger King – The Texican
15 April 2009 by SilkyHere’s an advert that’s been getting a bit of press over the last couple of days so I thought I’d jump on the band wagon and stoke the fires of indifference that are sweeping the UK by adding it to TV’s Worst Adverts.
It seems that the new advert from Burger King for it’s “Texican” burger featuring a tall, bearded, scrawny Texan – who’s good at reaching high shelves and cleaning windows – and a midget Mexican wrestler – who’s good at opening jars, has a large fan base and enjoys swimming – has caused outrage in both Mexico and Mexican embassies the World over:
Yeah, according to the Independent this advert has left Jorge Zermeno, the Mexican ambassador to Spain, with a bad taste in his mouth – one even worse than actually eating a Texican. He is reported to have been so outraged by the depiction of the Mexican wrestler as both short and good at opening jars/swimming that he “wrote a formal complaint to Burger King, asking for the ad to be removed.”
So if once the dust has settled and this advert has been forgotten like yesterdays fart we only learn one thing from this whole sorry affair it’s do not mess with the Mexican ambassador unless you’re ready for him to unleash a can full of “formal letter of complaint” on your arse!
Is that headed note paper? You’re a nasty piece of work, ambassador.
But like most people, what surprises me most is that a man as important as the Mexican ambassador to Spain can possibly find the time to get so worked up about an advert for a spicy cow’s buttock in a bap?
I just can’t believe that he’s not either too lazy, commiting too much petty crime or is too high to worry about Mexicans being stereotyped?
Anyway, I think that we can all agree that there’s only one way to decide if this advert is really offensive to Mexicans, vote for it on TV’s Worst Adverts.
So get clicking, amigos – as long as you’re not too pissed on taquilla, busy stealing mules or sneaking into the US, that is.
Just How Bad is this Ad?
(35 votes, average: 2.23 out of 5)
10Responses:
James I
Said on the 15 April 2009
That ambassador was probably a plant by BK. This ad isn’t the worst – at least it’s mercifully short.
Ian
Said on the 16 April 2009
I don’t see what the problem is with this ad, it’s nothing special but it’s not bad and the only offensive thing is the name Texican, that kind of stuff is Tex-Mex
Simon
Said on the 16 April 2009
They appear to be trying to sell this to me by saying that Texan and Mexican food are world’s apart, and presto – they’ve only gone and put them together.
You wouldn’t think it would work, but wait till you try th…. oh. Texas Chilli. And, as mentioned, Tex-Mex.
Coming up in our next campaign. You wouldn’t have thought we could improve on the humble chip, until we threw out all the rule books and added something so radical your trousers might just start singing…. Ladies and gentlemen, cheese. *
* in our upcoming series of adverts featuring Stephen Fry and Cheeses of Nazareth. What could possibly go wrong.
Keith
Said on the 19 April 2009
I just thought this ad was just sort of gay, tall Texan cleans the windows and the short arse Mexican opens the jar and munches on the big Texan’s pickle ? No…
U H
Said on the 21 April 2009
Hey Keith
just as ever Americans believe they are the masters of the world! , how would you like an ad featuring a typical American fromTexas or New York as if the only thing they are good for is to smoke and use drugs? , or using the bars and stripes to clean your arse shit?
Americans like u don’t have respect for others, so you can not expect respect to you..
Keith
Said on the 21 April 2009
Er UH… What the fuck are you on about ? And I’m neither a master of the world or American. D’oh !
Simon
Said on the 21 April 2009
Well, at least that wasn’t weird.
adamski
Said on the 22 April 2009
I like this ad, it’s kind of cute.
It’s a shame BK buckled under pressure and retracted it.
Simon
Said on the 22 April 2009
Did they?
Vinnysimmo
Said on the 28 April 2009
Aw.
I liked it!
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