12Responses:

• Mike Empuria

  June 14th, 2008 8:26 pm
  

  And oh look, there’s ice in the glass!

  My mate just came back from a weekend in England and told me that a pint of Strongbow was £3.50. That can’t be true.

• Keith

  June 15th, 2008 12:13 pm
  

  I much prefer the billboard I saw recently hat read “Ice is for skating on, not diluting cider”.

• Gina

  June 15th, 2008 1:29 pm
  

  I quite like Bulmers but blame them fully for the bizarre trend of iced cider. The pear one they do is nice though.

• _f

  June 21st, 2008 12:39 pm
  

  I hate this advert. It’s one of these “haha, the British summer’s a bit shit isn’t it?” things.

  Jokes about how it can rain in the summer in Britain really do need killing off. WE’D FUCKING NOTICED YOU TWATS.

• Andrew

  June 22nd, 2008 4:09 pm
  

  How thick are people. Ice waters down the cider hebnce you have to drink more to get sloshed.

  And if you google or wikipedia Bulmers or Magners, you’ll find they rae exactly the same, just a different label…

• Jade

  July 11th, 2008 9:44 pm
  

  I LOVE IT!
  It sums up the British summer so well! You may say it’s bead, but you can’t deny it’s true!

  Summer 2008! WooohhH!

• Amy

  July 11th, 2008 9:46 pm
  

  I agree with Jade

  I don’t think it’s saying the British summer is shit… quite the oppisite! It’s saying it’s fantastic! - which it is actually! Sure it rains but for Gods sake lighten up - it’s summer! Take a break I love the advert

  DO AVERT GO

• Jess

  July 25th, 2008 6:58 pm
  

  hiya all, i dont think this advert is all that bad! shows people are still having fun despite the rain! but i do have a query - is it Jo O’meara sitting on the bench in the advert? it has been doing my head in!

• Rich

  August 12th, 2008 9:25 pm
  

  It’s the voiceover that does my head in. Why does he read it like a retard who’s never seen the script before and has no idea of what a poem is? Mixed mud ress- a- ling? Music fess- tivv -all -inggg?? Who decided that sounded OK? You can picture his finger following the words across the page and his grimacing face trying to make out the long words. Terrible writing, even worse “reading aloud”. At least they’ll have to stop showing it soon when the festivals are over (I hope!).

• David

  August 13th, 2008 12:18 pm
  

  The irony is that this ad is not even filmed in Britain. Being South African I can see it’s filmed almost entirely in and around Cape Town.

• Louise

  August 14th, 2008 1:53 pm
  

  I think that my most hated part of this advert is when he says ‘The big squeeze’, and then shows a load of people packed together in a park… The shot then pans out to reveal that there was in actual fact loads of space for the limited extras to inhabit, but they all, for no apparent reason want to be really close together… WTF?!

• Lami

  August 17th, 2008 7:35 pm
  

  Aww, I love this advert - although it is weird that it wasn’t even filmed in England

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