Bulmers Cider
14 June 2008 by SilkyBulmers have managed to squeeze three of the things I hate most into one 30 second advert: primary school poetry, nationalism and Stephen Tompkinson:
Very well done to you, Bulmers.
Just How Bad is this Ad?
(14 votes, average: 4.29 out of 5)
27Responses:
Mike Empuria
Said on the 14 June 2008
And oh look, there’s ice in the glass!
My mate just came back from a weekend in England and told me that a pint of Strongbow was £3.50. That can’t be true.
Keith
Said on the 15 June 2008
I much prefer the billboard I saw recently hat read “Ice is for skating on, not diluting cider”.
Gina
Said on the 15 June 2008
I quite like Bulmers but blame them fully for the bizarre trend of iced cider. The pear one they do is nice though.
_f
Said on the 21 June 2008
I hate this advert. It’s one of these “haha, the British summer’s a bit shit isn’t it?” things.
Jokes about how it can rain in the summer in Britain really do need killing off. WE’D FUCKING NOTICED YOU TWATS.
Andrew
Said on the 22 June 2008
How thick are people. Ice waters down the cider hebnce you have to drink more to get sloshed.
And if you google or wikipedia Bulmers or Magners, you’ll find they rae exactly the same, just a different label…
Jade
Said on the 11 July 2008
I LOVE IT!
It sums up the British summer so well! You may say it’s bead, but you can’t deny it’s true!
Summer 2008! WooohhH!
Amy
Said on the 11 July 2008
I agree with Jade
I don’t think it’s saying the British summer is shit… quite the oppisite! It’s saying it’s fantastic! – which it is actually! Sure it rains but for Gods sake lighten up – it’s summer! Take a break I love the advert
DO AVERT GO
Jess
Said on the 25 July 2008
hiya all, i dont think this advert is all that bad! shows people are still having fun despite the rain! but i do have a query – is it Jo O’meara sitting on the bench in the advert? it has been doing my head in!
Rich
Said on the 12 August 2008
It’s the voiceover that does my head in. Why does he read it like a retard who’s never seen the script before and has no idea of what a poem is? Mixed mud ress- a- ling? Music fess- tivv -all -inggg?? Who decided that sounded OK? You can picture his finger following the words across the page and his grimacing face trying to make out the long words. Terrible writing, even worse “reading aloud”. At least they’ll have to stop showing it soon when the festivals are over (I hope!).
David
Said on the 13 August 2008
The irony is that this ad is not even filmed in Britain. Being South African I can see it’s filmed almost entirely in and around Cape Town.
Louise
Said on the 14 August 2008
I think that my most hated part of this advert is when he says ‘The big squeeze’, and then shows a load of people packed together in a park… The shot then pans out to reveal that there was in actual fact loads of space for the limited extras to inhabit, but they all, for no apparent reason want to be really close together… WTF?!
Lami
Said on the 17 August 2008
Aww, I love this advert – although it is weird that it wasn’t even filmed in England
Peson
Said on the 16 June 2009
I DISAGREE AND WHO EVER THINK IT RUBBISH WILL DIE A HORRIBLE DEATH DROWNING IN CIDER HAVE IT!
CovertJellyfish
Said on the 16 June 2009
Caps Lock – It’s cruise control for idiots.
R E Krishna
Said on the 17 June 2009
Perhaps that’s how you shout in print?? How do you manage whispering then?
SimonC
Said on the 20 June 2009
Apart from the aforementioned mangling of innocent words by the voiceover guy, the worst thing about this advert is that the last line DOESN’T FUCKING SCAN. It drives me batty. And now it’s back on TV for another benighted summer. Gah.
Lauren
Said on the 27 June 2009
I love this advert… it makes me feel oddly proud, mainly becasue we are bloody odd here in Britain really! I particularly like the imagery – and have always quite enjoyed primary school poetry!
Britis Kev
Said on the 6 July 2009
The guy who does the voice over is basically a c*nt
Another Ad Hater
Said on the 10 July 2009
So, Bulmers are saying that shit weather makes us British? Bulmers are correct in saying that we will moan and complain but they are just completely wrong when they say it’s “glorious, lovable, eccentric, magnifcent and ours.” It is ours yes, but we don’t fucking want it!
Oh, and music festivalling? Idiots, festivalling is not a word!
Stumps
Said on the 24 July 2009
The thing that annoys me is the wrong use of temperature in the ad! Us Brits talk about heat in “F” for God sake! “It’s 90 out there” means something. Obviously the ad is dreamt up by the ‘ok yah’ lot who have no idea what Britain is!
Another Ad Hater
Said on the 24 July 2009
Why does the ad mention 14C at all? That’s not exactly hot. If it said 30 instead then I would understand because that is so fucking HOT!
Stumps
Said on the 27 July 2009
30. That’s 86. Whilst warm I would not declare that “so fucking hot” !
Mid eighties is nice. Take me there.
Roger
Said on the 25 November 2009
Cider is made from apples: ergo a drink made from pears is not cider – it’s actually properly called “Perry”.
Babycham of ill fame and disgusting taste, served with a glacé cherry (YUK), was a perry – still want to drink pear “cider” – I thought not!
Lachez
Said on the 12 June 2010
It would be ok if it wasn’t now on for a least the third summer in a row!!! Appreciate they’re a small company but at least do something original.
Katee
Said on the 12 June 2010
I haven’t heard it/seen it yet.
Do they still think we all use ‘Celsius’ in the Summer again (the pompous twits).
Darren
Said on the 8 August 2010
Andrew (or, anyone else who reads this, since andrew is long gone i’m sure), Bulmers and magners are not the same.
There are two cider drinks, both of them called bulmers.
One of them is Bulmers original Irish Cider (started in Ireland), and THAT’s the same company as magners (although they do taste different).
The OTHER one is the UK bulmers (which features in this ad), which is an entirely different company.
hate moaners!!
Said on the 13 August 2010
Man you people will whine about anything! I love this ad…everything he says is bang on…its cold, people cram themselves in the park like fools despite there being plenty of space. If it’s too hot we complain, when it gets cold we complain, when it rains we complain….but there’s something about it that is just very british. yeah we’d all love it if we had proper summers but its how we make the best of it and know how to take the piss out of ourselves and have a laugh no matter what that makes us truly british and as someone who will be leaving these fair isles in a few months I can honestly say that is something I will truly miss about home