Right, I should say from the off, even before you start typing:

“It’s hardly the worst advert on TV, is it Silky you shithead?”

I’m being more pedantically critical of this advert than I would be off, let’s say, The Gadget Helpline advert.

And I’m allowed to as well.

Not only because I’m the one mashing the keyboard with my fists eawmfwldkrewal, kdsaq d,kfr[rsu,erxc but because this advert is in a different league to, let’s say, Moonpig, in terms of production quality. I’d even go as far as saying someone actually thought about what was going to be in it before they started filming it.

I like to think of it as the difference between criticising a West End play and a primary school Nativity play. One is performed by attention seeking egomaniacs and the other is a West End play etc.

Anyways, where was I?

Ah, yes this Budweiser advert:

I really, really want to like this advert. I think it’s got a great (Warning: hippyish meaningless bollocks about to be typed) *feel* about it. I think it’s filmed nicely and that Colonel Parker/Sanders fella sure does talk funny in it.

But, but, but… I really, really hate the use of a modern band covering a “love to hate it” track as the way they depict dedication.

This probably stems from my hatred of bands that appear on Radio 1’s Live Lounge and *ironically* cover old tracks through a sneer. Bands that have names that mean less than nothing (read: that I just don’t get) like Vampire Weekend, Conjunctivitis Photocopier and Erectile Disco Function.

Bands that introduce the track with an underplayed and thoroughly unenthusiastic: “Here’s one that you might recognise.”.

Yeah, you’re damned right I’ll recognise it because it’s catchier, better written and has sold more copies then anything you’ll ever do, you self-satisfied, contemptuous cunt.

So maybe this advert is quite so scornful of the song it covers but it’s still trading on the hilarious irony of using Popcorn.

It’s been done before and it wasn’t funny then and it’s not funny now.

No, surely they could have thought of a funnier, more original way to depict dedication.

You know, like maybe if they rehearsed loads for a gig at a theme park only to find out that a puppet show was above them on the play list. Now that’s funny and surely no-one’s thought of it before?

OK, as I’ve admitted before, it’s easier to slag something off than it is to create something, but I just don’t find this idea in the slightest but amusing.

I told you it was pedantically critical…