Becks Beer – Only Four Steps
18 July 2007 by SilkyLet the Becks Vier Beer advert be a lesson to us all.
I loved this advert. I thought it was quirky, original and everything fitted together in a very clever way – reinforcing the message: “Only Ever Four Steps”.
Just plain brilliant.
I loved it so much that if I weren’t tea-total, after seeing this advert the first time, I’d probably have rushed out and drunk myself into a four-step Becks coma. As it was, I had to do with buying a couple of crates Becks and soaking in a four-step bath of the stuff (not my preference, you see, but it had to do).
Then they change the song and ruin the advert.
Why? Why, for the love of all things with only ever four steps have you changed the song Becks, why? Why?
As a special treat though, dear Reader, here’s the original for us to enjoy one last, sweet time:
All together now:
“Can, can, can you do that dance…”
Update
What you’ve just read above is mostly a lie. What is definitely a lie is the bit where I say “the one with the “can you do the dance” song was the original”. It wasn’t, as Adam points out in the comments below.
I apologise for misleading you all, dear Readers, and I must confess that the Queen did not walk out of the photo session with Annie Leibowitz in a rage; she was in a rage before even a photo was taken.
But seriously, I don’t know how I missed this, I must have still been in the Priory at the time weaning myself of the grain. So, cheers Adam.
Just How Bad is this Ad?
(13 votes, average: 2.23 out of 5)
10Responses:
DaveP
Said on the 19 July 2007
I prefer the new song, a great song by the Flaming Lips!
Silky
Said on the 19 July 2007
Hey Dave, don’t get me wrong, this is no disrespect to the Mr Coyne et al
I just don’t think the new song fits the advert as well as the old one.
Unless of course the song is entitled “Only Ever Four Steps” then I’ll let Becks off.
Adam
Said on the 21 July 2007
Eh, the flaming lips song was the original wasn’t it? I remember this ad from a year and a half ago and was annoyed when it was rereleased with the can you do the dance thing.
Adam
Said on the 21 July 2007
in fact here is the proof.
Note from Silky: The link in this comment was edited to make it fit on the page. Oh yes, I have that kind of power!
Adam
Said on the 21 July 2007
Oh dear. Bad link. HEre is the content:
Published: 24 May 2006 12:00
Beck’s is back on TV for the first time in seven years with a new advertising campaign, created by Leo Burnett, which showcases the German beer’s traditional brewing heritage.
The TV spot, which illustrates Beck’s four-step brewing process, mixes three different styles of animation with live action.
It portrays four dancing characters that turn out to be the same person represented in a range of starkly different ways. The person first appears as a marionette puppet followed by two-dimensional animation and a stop-frame motion model. The final version is the real-life person. The ad is set to a track by The Flaming Lips entitled ‘It Overtakes Me’.
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seems like they changed it to do the dance and then back again!
a sheard
Said on the 25 July 2007
But WHAT IS this song? I love it and want it but no-one I know knows it!! PLEASE tell me!
Silky
Said on the 25 July 2007
Hey there a sheard,
The song from the first Becks Beer advert in the post above is, as DaveP pointed out, The Flamming Lips – It Overtakes Me.
The song from the second Becks Beer commercial is, The Pink Mountaintops – Can You Do That Dance?.
Chick Copp
Said on the 6 August 2008
I watched the new 2008 Beck’s advert that starts with “The Painters Who Said No To Brushes”…what is that cool guitar track that plays over it? Trying to find out with ‘Net searchs drew a big blank….it knock spots of those ‘Lips’ geezers…
Ruaridh
Said on the 1 September 2008
Artist:- Arling & Cameron
Song:- shivas R&R dub
http://profile.myspace.com/index.cfm?fuseaction=user.viewProfile&friendID=68723064
hope this helps, it is a tune, get out the air guitar!!
Ruaridh
Said on the 1 September 2008
q
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