Woah! Talk about a hard sell. Alright it’s not like they’re pushing “Puppy Torturing” or “Stealing Children’s Sweets” but trying to advertise a chemical company is pretty tough work.

Chemicals, it’s fair to say, have a pretty bad reputation. And people who make and sell chemicals, well, theirs is probably worse. But, in their latest advert, BASF are trying to show us why they should be your favourite chemical maker and seller.

By the way, my favourite maker and seller of chemicals, ‘Crystal’ Steph, has just been busted for *dealing*. Free ‘Crystal’ Steph. No, no, don’t listen to me kids, drugs are bad…

And to make things even worse for chemical companies, the money spending public is increasingly tending to buy organic, natural and just not so chemically products (I’m not an expert on what people do buy but these are some buzz words I’ve heard, at least) which, traditionally, don’t contain that many chemicals. This must be a worrying time for the likes of BASF.

So maybe this advert is part of a fire fighting campaign by BASF to stop us going all Greenpeace on their arses because I can’t imagine anyone sit at home, sees this advert and thinks “Thank God for BASF’s invisible contribution!” let alone “I must buy some more chemicals”…

But then again, maybe people do. Maybe there just hasn’t ever been a place for them to say “Thanks” before…

I’m high-jacking this TV’s Worst Advert post and turning it into a place where we can say “Thank you, BASF. Thank you for all those cassette tapes you made, and all the mix tape memories I’ve got from them. Thanks for your invisible contribution.”.

So go on, join me. Leave a comment and say “Thanks” too!

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