Some brands have managed to embed themselves in the public psyche: Hoover or Sellotape for instance. Just about everyone knows what they are, in fact they’re generic terms for that type of product.

For companies this is a bit of a mixed blessing. Their product name has become part of everyday speak but at the same time people don’t really think about their products; it’s gone too far and become just a word.

You want a new Hoover? You buy a Dyson (I mean who could blame you, Dyson’s are cooler).
You want to Sellotape a poster to the wall? You use Tesco own make sticky tape (You go for it, it’s loads cheaper!).

An exception to this is Google. Looking for something on the Web? Google it!

This is an advertiser’s wet dream. Google have managed to create a phrase in everyday use that not only has their name in it, it’s a ‘doing word’ (keep up at the back) and it’s only associated with their company! This success is exactly what Argos are trying to do in their latest ads; and failing miserably.

“Don’t just shop for it, Argos it!”

But it is never going to happen Argos, just leave it. Google are a cool brand, that people on the whole like. Argos are the makers of Elizabeth Duke jewellery. I promise you that it doesn’t matter how many times you force it down our lug holes no-one is ever going to say:

“I’m just going to pop into town to do some Argosing…”

Never, ever, ever, EVER!

Just How Bad is this Ad?

(7 votes, average: 3.14 out of 5)