Alcohol Know Your Limits - Girls Night Out

9 July 2008 by Silky

I’m going to have to describe this advert in the style of a recipe on Gordon Ramsay’s F Word because I’m far too drunk at this very moment in time to type meaningful sentences:

Girl. Dress.

Tights. Rip.

Vomit. Hair.

Make-up. Smear.

Coat. Marinate.

Skirt. Wet.

Done.

Yes, this is another laughable effort by the Government trying to make us change our attitude towards alcohol.

“You wouldn’t start a night like this” the advert states.

No, you’re right, we wouldn’t.

That’s because nobody, and I mean nobody, goes out with the intention of getting vomit in their hair.

Not a soul.

“So why end it that way?”

Well, it’s a good question and I’m glad you’ve asked it.

One of the main reasons people go out and get so unbelievably drunk and do all the things you show in your advert is that the system has made their lives seem so completely meaningless that the only way they can forget the horrors of the world metaphorically puking in their hair is by drinking too many Smirnoff Ices, falling into the gutter whilst singing the hits of Girls Aloud and then actually puking in their own hair.

That’s one of the reasons. I agree with you, there are more, but that’s one of them.

So maybe if you helped construct more meaning in people’s lives rather than telling them not to “get a wet bottom” you might have a bit more luck reducing the levels of alcohol abuse in the UK.

Until then probably best to stop being so fucking patronising.

Fools.

Just How Bad is this Ad?

15 Votes

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16Responses:

Michael

July 10th, 2008 9:48 pm

I’d personally like to secure Gordon Brown/Patricia Hewitt into some sort of medieval torture chair, feed their respective genitalia into a mincer give the handle its few requisite vigorous cranks myself, then force feed them the results.

It’s unbelievably great to be able to actually say that now, given that once upon a time it would have been done to myself as punishment for having said so in the first place.
piflover

July 12th, 2008 12:52 pm

The “men’s” version of the ad shows a young lad smashing up his watch, pissing everywhere, and tipping curry all down his shirt before ripping out his earring and ramming a door into his face. Apparently, women don’t get into fights. Whoever came up with this campaign has clearly never encountered a drunken ladette at 2am …
piflover

July 12th, 2008 12:53 pm

AND you used my upload of the clip! Thanks for the site traffic, Silky!
RHysB

July 14th, 2008 12:45 am

Why can’t they fuck off with this stuff. Why should I feel guilty because I want to get pissed up with my own money and in such a patronising manner. Next time Im,pissed up and going to feel like a revolutionary hero and its my choice. The adverts shit too
Joanna Butler

July 15th, 2008 12:55 pm

i quite like this advert…… am i banned from this site now Silky???
Silky

July 15th, 2008 1:43 pm

Ha ha.

That depends, Joanna, how much vomit have you got in your hair right now?
Bex

July 23rd, 2008 8:35 pm

To be honest…atleast they’re trying..but its like this whole sticking pictures of people with mouth cancer on wine bottles thing…who actually cares? I’d rather be pissed and depressed than sober and depressed! But, Mr Brown if you’re reading this, I would suggest that you should make gov ads tellin everyone that gettin lathered is “cool” and then it would go out of fashion as quick as you could say M&S! Just like the shiteness of council recycling systems has made eco- friendliness fashionable! Oh, and would it be possible to lower the age restrictions on buying alcohol…to 17…as…another..ah hem…method of….err…reducing binge drinking..?
kayleighh

July 24th, 2008 7:42 am

I reeally like this advert actually, i think its pretty good and people watch it.
Sophie

July 27th, 2008 2:45 pm

Don’t care about the advert - who will take any notice anyway. But I do like the tune and want to know who sings it.
fran

July 31st, 2008 12:13 pm

can anyone tell me the name of song on the male verson of this advert?
piflover

July 31st, 2008 7:47 pm

Fran: It’s called “These Grey Days” by Eight Legs.

The song on this one is called “I Just Wait” by Paloma Faith.
Pete

August 2nd, 2008 1:43 pm

So thats how you get the Amy Winehouse look!
Cathryn

August 12th, 2008 10:50 am

i think it’s an alright advert
mind she looks discusting
but i really wouldn’t wana leave the house like that
would anyone else??
why the hell would i come home looking like that
butttt not all kids are as stupid as her to get that drunk
so you know, it shows what the media truly think of us teenagers
meh to them
Discogod

August 19th, 2008 11:19 am

Meh…. I’d still give ‘er one. Mind you, I’ve fucked worse.
SpaghettiHead

August 25th, 2008 4:17 pm

If that was really how she’d “end” her night what happened to waking up next to Mr Random Ugly Guy With Chlamydia Who Refuses To Use Condoms?
Jo

September 20th, 2008 6:29 pm

I think that this ad is a masterpiece…
Unfortunately in some of you it causes defence reaction, but that is understandable. Some people will never change. Shame…

But in general - it does make one think and it does evoke emotions (negative as well as positive).
Can anyone tell me why you do like this ad?

Thanks!
Jo