Alcohol Know Your Limits – Girls Night Out
9 July 2008 by SilkyI’m going to have to describe this advert in the style of a recipe on Gordon Ramsay’s F Word because I’m far too drunk at this very moment in time to type meaningful sentences:
Girl. Dress.
Tights. Rip.
Vomit. Hair.
Make-up. Smear.
Coat. Marinate.
Skirt. Wet.
Done.
Yes, this is another laughable effort by the Government trying to make us change our attitude towards alcohol.
“You wouldn’t start a night like this” the advert states.
No, you’re right, we wouldn’t.
That’s because nobody, and I mean nobody, goes out with the intention of getting vomit in their hair.
Not a soul.
“So why end it that way?”
Well, it’s a good question and I’m glad you’ve asked it.
One of the main reasons people go out and get so unbelievably drunk and do all the things you show in your advert is that the system has made their lives seem so completely meaningless that the only way they can forget the horrors of the world metaphorically puking in their hair is by drinking too many Smirnoff Ices, falling into the gutter whilst singing the hits of Girls Aloud and then actually puking in their own hair.
That’s one of the reasons. I agree with you, there are more, but that’s one of them.
So maybe if you helped construct more meaning in people’s lives rather than telling them not to “get a wet bottom” you might have a bit more luck reducing the levels of alcohol abuse in the UK.
Until then probably best to stop being so fucking patronising.
Fools.
Just How Bad is this Ad?
(29 votes, average: 2.86 out of 5)
64Responses:
Michael
Said on the 10 July 2008
I’d personally like to secure Gordon Brown/Patricia Hewitt into some sort of medieval torture chair, feed their respective genitalia into a mincer give the handle its few requisite vigorous cranks myself, then force feed them the results.
It’s unbelievably great to be able to actually say that now, given that once upon a time it would have been done to myself as punishment for having said so in the first place.
piflover
Said on the 12 July 2008
The “men’s” version of the ad shows a young lad smashing up his watch, pissing everywhere, and tipping curry all down his shirt before ripping out his earring and ramming a door into his face. Apparently, women don’t get into fights. Whoever came up with this campaign has clearly never encountered a drunken ladette at 2am …
piflover
Said on the 12 July 2008
AND you used my upload of the clip! Thanks for the site traffic, Silky!
RHysB
Said on the 14 July 2008
Why can’t they fuck off with this stuff. Why should I feel guilty because I want to get pissed up with my own money and in such a patronising manner. Next time Im,pissed up and going to feel like a revolutionary hero and its my choice. The adverts shit too
Joanna Butler
Said on the 15 July 2008
i quite like this advert…… am i banned from this site now Silky???
Silky
Said on the 15 July 2008
Ha ha.
That depends, Joanna, how much vomit have you got in your hair right now?
Bex
Said on the 23 July 2008
To be honest…atleast they’re trying..but its like this whole sticking pictures of people with mouth cancer on wine bottles thing…who actually cares? I’d rather be pissed and depressed than sober and depressed! But, Mr Brown if you’re reading this, I would suggest that you should make gov ads tellin everyone that gettin lathered is “cool” and then it would go out of fashion as quick as you could say M&S! Just like the shiteness of council recycling systems has made eco- friendliness fashionable! Oh, and would it be possible to lower the age restrictions on buying alcohol…to 17…as…another..ah hem…method of….err…reducing binge drinking..?
kayleighh
Said on the 24 July 2008
I reeally like this advert actually, i think its pretty good and people watch it.
Sophie
Said on the 27 July 2008
Don’t care about the advert – who will take any notice anyway. But I do like the tune and want to know who sings it.
fran
Said on the 31 July 2008
can anyone tell me the name of song on the male verson of this advert?
piflover
Said on the 31 July 2008
Fran: It’s called “These Grey Days” by Eight Legs.
The song on this one is called “I Just Wait” by Paloma Faith.
Pete
Said on the 2 August 2008
So thats how you get the Amy Winehouse look!
Cathryn
Said on the 12 August 2008
i think it’s an alright advert
mind she looks discusting
but i really wouldn’t wana leave the house like that
would anyone else??
why the hell would i come home looking like that
butttt not all kids are as stupid as her to get that drunk
so you know, it shows what the media truly think of us teenagers
meh to them
Discogod
Said on the 19 August 2008
Meh…. I’d still give ‘er one. Mind you, I’ve fucked worse.
SpaghettiHead
Said on the 25 August 2008
If that was really how she’d “end” her night what happened to waking up next to Mr Random Ugly Guy With Chlamydia Who Refuses To Use Condoms?
Jo
Said on the 20 September 2008
I think that this ad is a masterpiece…
Unfortunately in some of you it causes defence reaction, but that is understandable. Some people will never change. Shame…
But in general – it does make one think and it does evoke emotions (negative as well as positive).
Can anyone tell me why you do like this ad?
Thanks!
Jo
Darren
Said on the 26 October 2008
I like the ads. I have been through teenage years and my 20′s and got trashed throughout. I look back on it with a smile, but I still think alcohol is an evil drug. When i think of all the stupid things I’ve done when drunk.
People make bad decisions when they drink too much. Just know your limits – all of the replies so far mention getting drunk, yeah great, fine, enjoy yourself, go for it. Just don’t get so drunk you ruin it for other people. I think, er hope, that’s the message in the ads?
I guess some people need to make those mistakes to realise, others are just drunken muppets.
Peace.
Pauliwalli
Said on the 26 October 2008
I love the advert actually, their is a message there for the New young drunk, BUT as far as addressing the issues of adulthood, it becomes very patronising… We get pissed for a variety of reasons some complex and very very deep. e.g. Family abuse, financial pressures, stress from realising the seriousness of physical condition or diagnosis… loss of work, getting pissed is absolutely sometimes 100% what is required or else many would find release in unforgivable anti-social behaviour or unwarranted self destruction… problem is many abuse alcohol for low level reasons and this is what you see in the high streets of Britain… (mainly but not always)..
The answer?… Stop happy hour and increase the drink prices.. simple… then the young wont get drunk so much (although sales of weed and coke will rise)
chris
Said on the 12 November 2008
stopping happy hour and raising the drink prices wont do a thing. they have done that in australia they hav doubled the tax on drink and it hasnt stopped binge drinking at all. to be fair remember that binge drinking means more then 2 cans of stella, anything more is technically bingeing so the government is scaremongering people in everyway they can.
My unorthodox solution to solving underage drinking and binge drinking is, lowering the drinking age and raising what is considered a binge….the figures for both would drop massively and joe public who read into that shit will be happy
Stan
Said on the 6 January 2009
its a good ad. end of.
laura
Said on the 27 February 2009
haha i find this advert quite amusing. simply because I DO go out and fall over, rip my tights, scag my hair… etc its something to laugh about the next day.
for example… which of these sentences wouldyou rather say on a monday morning…
“i went out saturday. yea had 2 glasses of wine. it was hilarious the way i dropped a bit of lettuce from my kebab on my new dress. came straight off though, it looks good as new now.”
OR
“saturday, well i went on a bit of a mad 1 with the girls. got thrown out of that club, it was well funny. dress is well buggered after i did those 6 tequila shots. haha. didnt get in till half 5, woke up sunday afternoon with my tights on my head.”
the choice is yours.
laura
Said on the 27 February 2009
and also…
why waste our taxes makin adverts to stop us drinking. they dont work. never have. never will. and frankly… if us tax payers want to spend, what the government dont already tear away from us, on alcohol then fuckin let us be…
CovertJellyfish
Said on the 8 March 2009
I once won 50 quid from my mates by snogging a girl who was sat on the stairs of the local club after puking all over herself….
ok I’m lying…
I did it for free….
Archer
Said on the 8 March 2009
It’s a well-known fact that being sick on yourself is a sure way to get a guy’s attention.
Men love vulnerable women.
CovertJellyfish
Said on the 10 March 2009
Yeah, but wait till 4 AM and you want him to hold your hair out of the way after he’s had his”leg over”
Then you know it’s love…..
Tarquin Fintimblimwimlim Biscuit-Barrel
Said on the 7 July 2009
I think women should go out and drink so much that they almost pass out more than they currently do.
Sober women don’t seem to want to have sex with me.
But that could be because of the sick in my hair.
Archer
Said on the 7 July 2009
You know… if you want to have sex with women who are so wrecked they almost pass out, there is a quicker way than alcohol.
Tarquin Fintimblimwimlim Biscuit-Barrel
Said on the 8 July 2009
I’ve been warned by the police to take no more women to watch Bolton Wanderers
CovertJellyfish
Said on the 8 July 2009
What are these quicker ways, Archer?
CovertJellyfish
Said on the 8 July 2009
erm, not that I need them of course, just ever so slightly interested, in a purely theoretical, scientific way, did I mention I’m a Doctor? So you see I would never, ever need to stoop to low underhand means, and I’m just doing research anyway, so I can help other poor fools who need help…
Archer
Said on the 8 July 2009
Only chat-up line you’ll ever need: ‘Excuse me? Does this hanky smell like chloroform to you?’
Tarquin Fintimblimwimlim Biscuit-Barrel
Said on the 9 July 2009
Rohypnol acts pretty quickly.
Erm, so I’ve been told.
Archer
Said on the 11 July 2009
Don’t get me started on rohypnol! I can’t even count the number of times a guy has given me a drink with rohypnol in it.
No, honestly, I can’t.
CovertJellyfish
Said on the 11 July 2009
And to think of the amount of money I have give to extortionate florists over the years….
Archer
Said on the 11 July 2009
There’s something so charmingly old-fashioned about buying a girl flowers to get a shag.
spy vs spy
Said on the 12 July 2009
This is a great ad. Makes a good point in a way that anyone will understand. UK has serious problems with intoxication and bingeing.
And Archer, you are either stupid or full of yourself. Rohypnol is not that common. You sound like the kind of person who if I went on a date with, I’D SPIKE MY OWN DRINK JUST TO GET AWAY FROM YOU. Ha
CovertJellyfish
Said on the 12 July 2009
Who said anything about flowers? The little sachets of flower food disappear in a drink and put a girl out in about ten seconds…..
(For the half wits out there – Don’t try this. I am being sarcastic. It is an incredibly stupid thing to do. Buy the flowers, you’ll get your end away more often and you won’t go to prison afterwards.)
CovertJellyfish
Said on the 12 July 2009
The following is said in my best John Wayne voice
“Hmmm… best run for cover, theres a shit storm a coming”
Archer
Said on the 13 July 2009
Actually spy vs spy, I’m both stupid and full of myself. I honestly believe I’ve been rohypnol-ed countless times. And that chloroform is a good way to get girls. And that CovertJellyfish buys women flowers. And that this is a good advert.
And no, wait. That last one was you.
Barry
Said on the 13 July 2009
Does anyone know who the actress is?
CovertJellyfish
Said on the 13 July 2009
It’s Archer…
btw I thought you might go for the bingeing, but hey, you surprised me!
Archer
Said on the 14 July 2009
Actually, my other answer was going to be that no-one’s ever needed to rohypnol me cos I’m easy as fuck. But I stopped myself in case Mr. Archer came back on here.
Barry
Said on the 14 July 2009
Archer who
CovertJellyfish
Said on the 14 July 2009
Surely he already knows?
qwidge
Said on the 15 July 2009
Rohypnol is blue and tastes of Stop N Grow…can’t remember why i know that…
CovertJellyfish
Said on the 15 July 2009
heh heh heh…
Archer
Said on the 22 July 2009
I’m amazed you could taste the rohypnol, qwidge. You’re the only person I know that adds gin to cider to give it a little extra kick.
qwidge
Said on the 22 July 2009
Nothing wrong with a blue cider and gin on occasion…now don’t i recognise you from somewhere?
Archer
Said on the 22 July 2009
I can’t believe you don’t remember. See… it’s girls like you that these adverts are aimed at. Know your limits, qwidge, know your limits.
Archer
Said on the 17 August 2009
I’ve seen this advert hundreds of times, but the message has only just got through to me.
After spending yesterday only being able to stomach tap water, I finally know my limits. And the advert is completely right… I wouldn’t have started the night the way it ended.
From this day forth I am completely teetotal. Thank you patronising government advert. I am a better person because of you.
Mitch
Said on the 23 September 2009
What did you think of the male version to this advert?
Kathy
Said on the 27 February 2010
That exactly how some girls look at the end of the night. Not attractive at all.
Chrissy
Said on the 28 March 2010
I’m a student currently on a topic about helath promotion and this is the campaign I have to discuss. To be honest I think a lot of you are missing the point! These ads aren’t trying to stop you from drinking, the ads are there to highlight the possible consequences of drinking too much. They’re not telling you you can’t go out and have fun either. Before you all start, I’ve had plenty of nights like the girl in the ad, but quite frankly I don’t think it’s attractive or funny, and I’m not saying it’s a result of these ads, but I have taken a look at how I behave when I go out and personally, I would rather remember the good night I had and what I did than end up looking like a pathetic alcoholic with no respect for myself! It’s also interesting to see how many people have gotten really defensive over an advert! I wonder why!!
Trinity James
Said on the 5 May 2010
it is quite difficult to recover from Alcohol Abuse because alcohol is also very addictive just like Cigarettes and drugs.;-*
R E Krishna
Said on the 6 May 2010
Was it not Sir Les Patterson (Australian Cultural Attache) who once said:- “I have NEVER abused alcohol, but I have abused people for not giving it to me. Wise words indeed.
Jasmine Ward
Said on the 18 May 2010
my neighbor got Chlamydia because he likes to go out with prostitutes. This is a very nasty disease.`;;
Edward Young
Said on the 13 July 2010
chlamydia can give you lots of painful and itchy moments so always practice safe sex.;’.
mike
Said on the 3 October 2010
id rather smoke weed get a better buzz and i dnt feel like crap the next day after or vomit everywhere
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