Just For Men have previous when it comes to making fucking awful tv adverts.

But I’ve always been a fan of bullies who play on the irrational, insecurities of others by pushing a lie in a calous attempt to manipulate them which is why I enjoy this advert so:

Or as Becky, who submitted this bad ad, puts it:

“This is possibly the most awful, irritating, full-of-shit advert I have ever seen. I mean, really!

If you have a nice fake salt-and-pepper ‘do, the birds – who, by the way, are way too young for you – won’t be able to resist your mix of energy and experience.

Yeah right!”

To be fair to Just For Men though, it is a tricky balance – on the one hand you leave your hair grey and it drains all your energy but on the other you dye your hair and you spend all your energy shagging a string of beautiful, younger women. Either way, when you get to 45, the best you can hope for is lying in bed all day with out the strength to get one up.

It’s not easy being a middle-aged, single man, it really isn’t.